ASDA shoppers are loving giant packs of biscuit favorites that can be scanned at the checkout for just 22p.
A shopper spotted the huge parcels of Elkes Biccies in an Asda branch in York.
Each parcel retailed for 22p, containing custard, malted milk and shortcake biscuits – with a whole pallet going for just £2.64.
The shopper said: “Today's bargain at Asda York, 22p a pack – and yes, there is a pallet full, dated September.”
Other bargain hunters spotted the 22p biscuits as far away as Southampton, Portsmouth, Norwich and Middlesbrough.
One said: “I was able to get a six pack and took two to my grandma and grandpa.
“I've never seen them so happy.”
Another said: “They cost 12p in Morrisons.”
A third said: “No. This stuff is never in our Asda.”
The Elkes family have been making biscuits at their factory in the market town of Uttoxeter in Staffordshire for more than a century.
On its website Elkes says: “We only use the highest quality ingredients.
“We have a wealth of baking expertise that has been passed down from generation to generation.
“We have been baking cookies for everyone to enjoy since 1908.”
Asda shoppers have eaten entire crates of '35p' Pringles after swapping a plate, only to find they have to pay the full price.