More than nine million Britons have eaten the same thing for breakfast in the past five years

Research shows that more than nine million Brits have eaten the same thing for breakfast in the past five years.

The survey of 2,000 adults showed that 18 percent never stray from anything food they know and claim it's part of their routine (50 percent) and they don't have time to create anything out of the ordinary (19 percent).

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While 11 percent don't feel inspired to try new things, nine percent admit they lack the creativity to bring anything else to market.

However, 14 percent of breakfast eaters want to be more adventurous with their morning flavors; 13 percent claim it is the best meal of the day.

The research was commissioned by Alpro, which is working with TikTok sensation Poppy O'Toole, to take inspiration from dinner menus to create a five-course meal. plant-based breakfast tasting menu.

It also emerged that 69 percent of people who eat the meal look forward to starting the day with it, and that 30 percent even treat themselves to more than one dish.

But a third can't decide what to eat and end up skipping their morning meal altogether.

A spokesperson for Alpro said: “Britons believe breakfast choices lack variety and, as our research shows, they eat the same thing repeatedly.

“Breakfast is how we start our day, so we should start the way we want to continue by making that first meal adventurous and tasty.

“It's interesting to see how many people don't have time for that, so it can be a good idea to make simple flavor twists in your favorite dishes, like adding a tropical dash of coconut to a bowl of cereal or adding a morning brew .with a dash of almond drink to shake things up in a delicious way.”

The switching

The survey also found that 23 percent of respondents are better at exploring more options and trying new things at dinner than at breakfast.

Having more time in the evening (53 percent), more recipe books focused on those meals (26 percent) and knowing easy ways to add flavor to dishes (20 percent) were among the top reasons for this.

As a result, a fifth want to see more variety at breakfast, and 17 percent would like to slow down and treat it more as an event, like they do at dinner.

To spice up their breakfast, 13 percent turn to the internet for inspiration, while 12 percent learn new recipes through cooking shows on TV.

But it doesn't take too much effort to make their morning meal more interesting, as 24 percent think they can liven it up by simply adding fruit, seeds or nuts to bowls of cereal and porridge.

While 13 percent sprinkle herbs and spices over their otherwise simple scrambled eggs.

It also turned out that one in five breakfast eaters really enjoy it vegetable menu, according to research conducted via OnePoll.

An Alpro spokesperson added: “People tend to be more adventurous with their evening meals, so why couldn't it be the same for breakfast?

“It doesn't have to be a big change to make a difference and bring the excitement of the dinner experience to the breakfast table.”

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