TV & Showbiz

5 secret ways Coleen Rooney has reinvited her look as she heads for I’m A Celeb

SHE’S up there with some of the most beautiful women in the world – with her chiselled face and gorgeous hair.

But fashion and beauty icon Coleen Rooney, 38, has recently left her army of adoring fans stunned with her latest look.

Here we take a look at how one of the most famous WAGs of all time has reinvented her appearance

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Here we take a look at how one of the most famous WAGs of all time has reinvented her appearanceCredit: PA:Press Association
From her strict fitness regime to natural beauty swaps, here's everything you need to know

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From her strict fitness regime to natural beauty swaps, here’s everything you need to knowCredit: Reuters
The 38-year-old looks more radiant and youthful than ever before

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The 38-year-old looks more radiant and youthful than ever beforeCredit: Splash
She was pictured en route to Australia for her I'm A Celebrity stint

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She was pictured en route to Australia for her I’m A Celebrity stintCredit: Splash

The Wag, who will be gracing our screens from this Sunday in the latest series of I’m A Celebrity…Get Me Out Of Here!, rose to fame as the ultimate girl-next-door at the age of 20.

She’s matured in the spotlight with fans hailing her as “stunning” and “beautiful”.

But over the years she has kept tight-lipped on any procedures she’s had.

Despite this, her eagle-eyed followers have questioned how the Liverpudlian starlet has boosted her youthful look.

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One wrote: “New teeth, or lips… something has changed, she looks different,” while another questioned: “What has she done to her face?!” 

At the same time, someone else penned: “How has she defied time? She looks flawless!”, and one woman chimed in: “She looks different, but her newly emerging bone structure looks very nice.”

The brunette beauty, who is married to football legend Wayne Rooney, 39, and has four sons, Kai, Klay, Kit and Cass, is rumoured to be getting a paycheck of more than a million pounds for her upcoming ITV stint.

And she’s determined to be the Queen of the Jungle shower this year.

Here, we look at how Coleen, who took fellow Wag Rebekah Vardy to court for the major ‘”Wagatha Christie” trial back in 2022, and, looks younger than ever before. 

Almost 20 years since she first burst on the scene, could the famous mum have gone under the surgeon’s knife to protect her youthful looks?

Watch as Coleen Rooney arrives at Manchester airport for I’m A Celeb flight to Australia – wearing £1k pajamas for flight

‘Natural’ features

Whilst Dr Vincent Wong, aesthetic doctor at Omniere hasn’t carried out procedures on Coleen, but speaking from experience – and using his trained eye – he suggests she may well have had cosmetic treatments to enhance her “natural features”. 

Dr Vincent Wong tells Fabulous: “Coleen Rooney appears to be ageing beautifully, showcasing her natural features with what seems to be subtle enhancements from cosmetic treatments. 

“It’s likely she’s had Botox to soften fine lines around her forehead and eyes, possibly giving her brows a slight lift. 

“Her lips look fuller as well, suggesting she may have opted for dermal fillers for added volume. 

“She may also have had dermal filler in her cheeks and mid-face to restore lost volume.”

Not only this, but Dr Vincent Wong says: “As well as that, it’s likely that Coleen is maintaining her skin with regular lifting and tightening treatments, such as Sylfirm X, which combines radiofrequency with microneedling to stimulate collagen production, target pigmentation, and improve skin texture for a firmer, more youthful look. 

“Laser resurfacing treatments and a medical-grade skincare regimen might also be contributing to her healthy and glowing complexion.”

Not only may Coleen have had some non-surgical tweaks to ensure she looks jungle ready, but there are some simple fashion, hair, fitness and beauty tricks which could contribute to her enviable look too.

Ditching the Wag tag 

Coleen first came to fame in the early noughties when she was still Coleen McLoughlin – the baby-faced girlfriend of the-then Everton player Wayne Rooney.

She ditched tracksuits for a more sophisticated style

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She ditched tracksuits for a more sophisticated styleCredit: News Group Newspapers Ltd
She's now all about blazers and and loafers

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She’s now all about blazers and and loafersCredit: Getty

The Wag was no stranger to a tracksuit, and was regularly pictured in white and yellow velour numbers from Juicy Couture – a fashion staple of that era.

But, it has previously been reported that after becoming a mother, Coleen was keen to shed her image of being a footballer’s wife.

As a result, the star gave her wardrobe an epic overhaul – with the help of a stylist – for a more chic and relaxed style.

She’s always hated the Wag tag and its associations with big hair, fake tan, big lashes, flashy jewels, brash designer labels and bodycon dresses

Source

A source told Heat magazine: “She has switched up her wardrobe a bit lately, as she’s keen to shake off the tacky Wag label once and for all.

“Wayne is a manager now, so she doesn’t want to be seen in the same way as the players’ wives. 

“She’s always hated the Wag tag and its associations with big hair, fake tan, big lashes, flashy jewels, brash designer labels and bodycon dresses.”

Now, Coleen has shifted towards a more high-fashion look and is often pictured in blazers, loafers and the like. 

The star is keen to shed her Wag roots for a more sophisticated style, which is more subtle than the luxury designer outfits she often rocked back in 2006.

All in the diet

To maintain her slender frame, Coleen adopts a strict sugar-free diet.

She follows a protein packed, sugar-free diet

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She follows a protein packed, sugar-free dietCredit: Splash
She even hired a nutritionist to help her cut out sugar

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She even hired a nutritionist to help her cut out sugarCredit: Splash

Over the years, she’s been through challenging periods with her husband Wayne, regularly hitting the headlines with all things from drunk-driving to cheating rumours.

But as reported by Closer in 2019, when faced with challenging times, Coleen swapped comfort eating for a healthy lifestyle. 

A source said: “When she’s endured difficult times with Wayne before, Coleen would often comfort eat. But she was determined not to go down that road.”

They added: “She decided to take control by prioritising a super-healthy lifestyle. 

Coleen Rooney’s surprising bad habit

COLEEN Rooney has revealed the embarrassing habit hubby Wayne reckons will annoy her I’m A celebrity campmates.

She’s usually preened and perfect – but the WAG has confessed she snores.

Coleen said: “I didn’t think I snored, but Wayne says I snore.

“Not continuously though – just every now and again.

“I have been in the public eye for over 20 years now and people take what they want from it.

“I do think people will get a better idea of what kind of person I am.”

“She hired a new nutritionist to help her cut out sugar, and switched to a low-carb diet of salads with fish or chicken and just lemon juice for dressing, asparagus-stuffed chicken breasts, courgette noodles and lots of sushi dishes with steamed vegetables instead of rice.

“She’s been snacking on almonds, berries, edamame beans and crudités. 

“For breakfast, she’ll either have poached eggs and turkey bacon, or a protein shake before she starts her workouts. She feels great.”

The star will be finding her diet of rice and beans in the jungle very different.

Huge hair budget

The glamorous star has hair many of us are envious of – she’s always had long locks and enjoys rocking a curly bouncy blow dry.

But now, the mum-of-four has brought back Victoria Beckham’s iconic Wag hair, with her fresh new trim.

Coleen loves a weekly blow dry - but has showed off a shorter cut in 2024

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Coleen loves a weekly blow dry – but has showed off a shorter cut in 2024Credit: Getty
As reported by Closer, the star is rumoured to have a balayage with a base every six weeks, costing a £5,720 a year

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As reported by Closer, the star is rumoured to have a balayage with a base every six weeks, costing a £5,720 a year

The gorgeous star looked incredible on Instagram, as she shared snaps of herself advertising her new partnership with Applied Nutrition.

In the carousel of images, the busy mum showed off darker shoulder-length locks.

The new hairdo is perfect for her jungle stint – where she also won’t be pampered with salon treatments.

It’s previously been reported that Coleen isn’t afraid to splash the cash in order to keep her hair looking fabulous.

As reported by Closer, the star, who has contributed an estimated £19million to her and Wayne’s joint £200million fortune, enjoys a weekly blow dry at The Style Lounge in Alderley Edge, working out at around £1,500 per year. 

Not only this, but she’s also rumoured to have a balayage with a base every six weeks, which is £110, costing a jaw-dropping £5,720 a year.

Workouts for washboard abs

As Coleen prepares to do battle in the I’m A Celebrity bikinis war, it’s no surprise that she’s had sessions with a personal trainer to get in tip-top shape. 

The 38-year-old has switched from weight-based exercises to high-power Reformer pilates sessions ahead of her jungle appearance. 

She has personal training sessions to get in shape

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She has personal training sessions to get in shapeCredit: Eamonn and James Clarke
And swears by reformer pilates

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And swears by reformer pilatesCredit: Instagram

Her demanding workouts are an attempt to ensure she is in great shape if the cameras catch her showering in the jungle alongside Irish model Maura Higgins, 33.

Coleen has been working out at Rise Fitness Studios, posting pictures online showing off her moves on the Reformer machine – which features pulleys and ropes and is considered the hardest form of pilates.

She, understandably, wants to feel confident in a bikini on screen

Insider

She wrote: “Love my reformer sessions at @risefitnessstudios, full-body workout which I find great for toning, flexibility and posture.”

An insider said: “Coleen has been hitting the pilates sessions religiously and thrown herself into having a svelte physique so she looks amazing on screen.

“There will be younger women on the show with her and she, understandably, wants to feel confident in a bikini on screen.”

As well as this, Coleen also throws herself into abs-focused workouts, after pals said that she wanted to overhaul her fitness regime.

It was previously reported that Coleen enlisted a personal trainer, who she asked to help her “get a washboard stomach” and in the process dropped from a size 10 to a size 8.

The source confirmed: “Coleen upped her workouts to twice a day, she’s been doing HIIT [high-intensity interval training] routines, resistance training with weights, and Pilates, which has toned her core. 

“Her trainer also pushes her to do at least 100 sit-ups a day.”

The natural and ‘not orange’ look

Not only does Coleen swear by a healthy diet, but in order to ensure her skin stays glowing and rejuvenated, the radiant star has long been championing real women and swears that natural beauty can be more powerful than acres of make-up.

She previously told the Mirror: “I prefer a natural look.

She's ditched spray tans and heavy make-up for a more natural look

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She’s ditched spray tans and heavy make-up for a more natural lookCredit: News Group Newspapers Ltd
Now, she wears tinted moisturiser instead of dark foundation

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Now, she wears tinted moisturiser instead of dark foundationCredit: Reuters

“People overload themselves with make-up and bad hair extensions but you don’t always need it. 

“You’ve got to believe in yourself. Confidence is a big thing.”

She explained that she prefers “natural” make-up, as she added: “I’m not really a big make-up person.

“I love it, but I like to look natural during the day. Obviously you feel better with some on though. 

“At night I like to emphasise my eyes and keep my lips neutral. 

“My make-up artist Carlos doesn’t use foundation on me, just tinted moisturiser.

I don’t like that orange look

Coleen Rooney

“It’s a great tip if you have dry skin and don’t want anything too cakey.”

Coleen also revealed the £2.99 high-street buy she swears by, as she shared: “I use Johnson 3-in-1 Wipes because they work. 

“I hate waking up with big, black, panda eyes.”

And when it comes to her skin, you won’t find Coleen slapping on fake tan. 

Instead, she swears by a visit to the salon for a natural glow, as she confessed: “I found a salon that does great, natural-looking St Tropez spray tans.

“Finding someone who can apply it properly is key. I don’t like that orange look.”

Coleen grew up in the spotlight

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Coleen grew up in the spotlightCredit: News Group Newspapers Ltd
But is determined to be viewed as more than a WAG

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But is determined to be viewed as more than a WAGCredit: Instagram
Viewers will see Coleen on screens from this Sunday

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Viewers will see Coleen on screens from this SundayCredit: ITV

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