Tech & Gadgets

Why digital identity is the ultimate battleground in cybersecurity

We’ve been living with widely available generative AI tools for almost two years now, so the time is right to ask the question: what effect does this have on the public’s understanding of their own digital identity, and how secure their identity is online? Unfortunately, the answer shows that there is still much more work to be done to improve our security online in the age of AI. Recent research commissioned by Okta shows that a whopping 93% of consumers across Europe are concerned about digital identity theft, and that more than half (54%) of consumers have become more aware of their digital identity in the past year. footprint. This increased vigilance is driven by the increase in cyber attacks and the rise of AI, which both pose new challenges and increase existing vulnerabilities in the online environment.

As the gateway to every experience in a digital-first world, focusing on digital identity must be a priority. It serves as the fundamental layer of security and access control. With 80% of cyber attacks stemming from the misuse of credentials, identity-based attacks have become a top method for malicious actors, exploiting weaknesses in authentication processes. In response, business leaders must quickly adopt rigorous security strategies and foster a security-conscious work culture, especially in the age of AI.

Stephen McDermid

Chief Security Officer for EMEA at Okta.

Increasing adoption of cyber hygiene practices

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