Samsung discusses Apple’s lack of foldable innovation in new ad – as a flexible iPhone is tipped for 2027
- Samsung’s new ad criticizes Apple for not innovating with the iPhone
- Both of Samsung’s flagship foldable models are on display
- New rumors suggest a foldable iPhone could arrive in 2027
Samsung has targeted Apple his latest adpointing to the lack of a foldable iPhone to complement the Galaxy Z Fold 6 and Galaxy Z Flip 6, and suggesting that the iPhone doesn’t offer many upgrades year after year. Meanwhile, separate rumors have given us the first glimpse of when a foldable iPhone could finally land.
“Think different… but not too different,” says the advertising voice (below), mocking Apple’s old marketing motto. Later in the clip, the owner of a new iPhone asks “what’s new?” – to which a fellow shopper says “who cares?”
The ad shows the Galaxy Z Fold 6 being used to run apps side-by-side, and the Galaxy Z Flip 6 being used for live translation – implying that Samsung phones are much fresher and more innovative than anything currently available. comes from Apple. There’s also a plug for some of the AI-powered image enhancement tools available on Samsung phones.
Towards the end, the slogan “No one should wait for innovation” appears on the screen. That may be a comment on the staggered rollout of Apple Intelligence on iOS, but you can decide for yourself where the most innovation is in our lists of the best iPhones and best Samsung phones.
Wait three years
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Whatever you think of the iPhone innovation compared to Samsung’s phones, Samsung is clearly leading the way when it comes to foldable products. We’re still waiting for Apple to release a foldable iPhone (or foldable iPad), although rumors of such a device have been circulating for years.
A new message from a well-known tipster @Jukanlosreve shows analyst Omdia’s predictions about when Apple will get into the foldable game. Apparently there will be a foldable iPhone in 2027 and a foldable iPad Pro in 2029, and it looks like both devices will use OLED screens.
We also have screen sizes: 7.9-8.2 inches for the iPhone, and then 13 inches and 18.8 inches for the iPad Pro. If that last measurement is correct, it means that by the end of the decade we will have an iPad Pro with a screen larger than any MacBook.
While previous rumors surrounding a foldable iPhone suggested it could arrive next year, this latest leak suggests we’ll be waiting a while longer – so Samsung can continue to poke fun at its rival for not having foldable iPhones in the coming years.
