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Home News Popular beer brand to cut alcohol strength within days – in move that will anger punters

Popular beer brand to cut alcohol strength within days – in move that will anger punters

by Abella
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Biergulers can be furious with Heineken's decision to reduce the alcohol strength of his popular drink.

In just a few days, the popular brand will produce its SOL lower with a lower ABV.

The strength of the drink will be reduced from 4.2 percent to 3.4 percent.

Although the new beer will go into production from Tuesday, it will not be on the shelves or on the pubs immediately.

But gamblers will be happy to know that the change can lead to a lower price of the SOL products.

The move is partly done to reduce the amount of duty to be paid on the beer.

It comes after the government has brought a lower Duty band for alcohol with an ABV between 1.3 percent and 3.4 percent.

Heineken is not the first to lower the strength of his popular beers.

Popular beer brand to cut alcohol strength within days – in move that will anger punters

Beer gulers can be furious with Heineken's decision to reduce the alcohol strength of his popular drink

The strength of the drink will be reduced from 4.2 percent to 3.4 percent

The strength of the drink will be reduced from 4.2 percent to 3.4 percent

Many other manufacturers have tried to use the band to save costs, despite the single percentage that is reduced in the service on design products introduced in the last budget.

Last year Brewer Asahi lowered its Dark Star Brewing Co's Hophead power from 3.8 percent to 3.4 percent.

Stella Artois, Foster's, Carlsberg, Spitfire, Old Specled Hen and Bishops -Finger are also all reduced in strength in line with the introduction of the lower tax rate on weaker drinks.

The changes are in an attempt to prevent towering prices at the bar, with the price of the average pint to £ 6.16 in London, while the cheapest midlands is for £ 4.47.

Heineken has already increased the prices of its draft products this year.

From February it increased the charges against pubs by an average of 2.97 percent after warning That changes in the government rules around packaging, which will come into force this year, will lead to 'considerable cost increases' for the company.

It means that manufacturers will be responsible for reimbursements and ensure that packaging materials are sustainable.

The company would have been responsible for 35 percent of the costs, but this will soon be increased to 100 percent.

A Heineken spokesperson said: “As always, we continue to make a lot of efforts in business to make cost savings and to stimulate efficiency to minimize price increases and to reduce the impact of inflation on our customers.”

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