If you have already subscribed to Whoop, you can now get a free upgrade to the latest devices after a backlash
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- Whoop changes the deviceupgrade policy
- Current users no longer have to pay an extra fee
- Whoop had complained
Premium Fitness Company Whoop showed off some shiny new wearables This week, and has now confirmed that existing users can get the new devices for free on their subscription for more than 12 months.
As reported by BloombergThe company was confronted with a recoil from users after he initially charged an upgrade of $ 49-a compensation that broke a promise made last year, in a blog post that would receive new devices without extra paying
There was a lot of vitriol aimed at a whoop about it On Reddit And social mediaFrom users who expected to get the new bands for free within their current subscription. That is now the case again, after Whoop Decided to turn the course.
“Like every company, we have updated our commercial policy from time to time,” a Whoop spokesperson said Bloomberg. The company emphasizes that there is also a newly introduced $ 199 / £ 169 / au $ 299 per annual plan, which is the least expensive.
The subscription economy
There are now three price strokes for Whoop: the aforementioned, Whoop one, plus Whoop Peak ($ 239 / £ 229 / AU $ 419 per year) and Whoop Life ($ 359 / £ 349 / au $ 629 per year. The most expensive option brings a whoop mg (medical grade) tire.
Pay more gives you some extra functions. If you stay with your Whoop 4.0 Wearable, you miss a few of the functions in the new subscriptions, including physiological age estimates and following women’s health.
There is a lot of new in the 2025 devices, including ECG measurements and blood pressure estimates, and the screen-free wearables also offer a 14-day battery life. However, existing users find the feeling that they are being pushed into an upgrade.
It is not the most well-communicated U-turns of Whoop, and it is part of the growing trend for fitness companies Place functions behind Paywalls To get as much money as possible from users. Just like with access to music, films and software, you have to keep paying to get what is being offered.
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