Chelsea announced the rest of the season a new front-of-shirt sponsor with Damac after 50 games without.
The blues Had spent the majority of the season without a sponsor, but announced their partnership with the company on Wednesday afternoon on their social media channels.
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In a statement released on the club website, it was: “Chelsea Football Club today announced a new, long -term worldwide partnership with Dubai with a Damac head office, which becomes our official partner for real estate development.
“Damac will also be described for the shirt for the shirt for the rest of the season at Chelsea FC’s foretics.”
Amira Sajwani, director of Sales and Development of Damac Properties, said: “This launch marks the first of an elite collection that not only celebrates the passion of Chelsea FC, but also the permanent inheritance, innovative spirit and ruthless pursuit of excellence.
“This initiative goes beyond celebrating the beautiful game; it sets a new benchmark for those who expect nothing less than the exceptional ones every time.”
The West Londoners have rumors about a potential long-term sponsor since they left three in 2023, with Jordan Brand – The sponsors of Paris Saint-Germain – The surname was recommended for a collaboration.
The Damac logo will be its first performance on Chelsea shirts during the semi-final first stage on Thursday, the first stage against Djurgarden and for the ladies team that starts in Tottenham on 4 May.
However, it is expected that the sponsor will not be a permanent addition, because the club will continue their search for a club for the World Cup.
Why didn’t Chelsea have a shirt sponsor?
As mentioned, Chelsea had a sponsorship with sports technology brand Infinite athlete from October 2023 until the start of this season, but it could not agree on an extension.
That made the club fluctuate about shirts without a front-of-shirt sponsor for a large part of this season as the only side in the division that should not be confirmed.
The main reason for the absence of a sponsor was the lack of elite continental football that was offered on Stamford Bridge.
The blues are located in the Conference League – the third club competition of Europe – and with that they have shifted considerably from the elitestatus of European football.
The credibility of a sponsor for the Conference League would not recommend the compensation that Chelsea would like and vice versa.
The reward of having a shirt sponsor, regardless of the mega -richness that is available for the club as shown under the ownership group led by Clearlake Capital And the American billionaire Todd Boehly remains necessary.
Profit and sustainability and financial Fair Play rules can be quite closed, but in essence ask clubs to function more as companies, which lays the responsibility of the club’s income flows.
What is Damac?
As mentioned on the company website, Damac was founded in 1982 with its origins in catering and logistics.
The Damac Group of Companies has been expanded to include a diverse portfolio in various industries, including real estate development and real estate, data centers, retail and fashion, hospitality, capital markets and logistics.
In short, the new shirt sponsor from Chelsea is one of the largest real estate developers in the Middle East.
The most controversial involvement of the company in football is their eight -year relationship with Cristiano Ronaldos Al-Nassr FC.
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