The new energy drink from Lionel Messi has begun to appear in the boards in Great -Britain – but customers are furious with his price tag.
In contrast to the stampedes that greet the release of the prime energy drink of YouTuber KSI, the rival product of Messi Stills started to appear in B&M prior to the official British launch of the UK.
Fans share images of Messi's 'Mas+' energy drinks on the shelves, but customers quickly shared indignation about the price tag.
The product, promoted as a 'positive hydration drink with a balanced mix of electrolytes, vitamins and antioxidants', is dragged for £ 4 per bottle.
One user of social media rumbled: '£ 4 is a madness. Messi lost his mind. '
Another wrote: “I really can't believe that they try to charge £ 4 for this.”
A third posted: '£ 4 ???! ?? You smile! '
And a fourth joke: “I can hear my grandfather say” how much. ” £ 4 is ridiculous. '
Fans have expressed indignation that the new MAS+ Hydratation Drink from Lionel Messi will be smothered for £ 4 per bottle
Messi's rival product has quietly started appearing in B&M prior to the official British launch next week
Prior to the British release, Messi said: 'I wanted a drink with the ingredients I needed and a great taste. No compromise about quality ingredients. So I went to work on my own drink. '
The Inter Miami star is the latest celebrity that studies the sports hydration market, which KSI and Logan Paul's Prime and Cristiano Ronaldos have followed Herbalife carbohydrate-electrolyto solutions.
But the run -up to the release of Messi's drinks is plagued by a continuous legal battle between MAS+ and Prime.
Messi unveiled his hydration drink in June 2024, with much quickly on the similarities between it and Prime.
According to a lawsuit in October, Mark Anthony International, the distributor for MAS+, Prime immediately reached claims that Messi's drink had violated his trade dress by copying the design.
MAS+ has filed a lawsuit against Prime in an attempt to get a statement to confirm that Messi's drink did not copy KSI and Logan Paul's.
But in November, Prime submitted a countersuit against MAS+and claimed that the new drink from the football player infringes the trademark of Prime because of the design and slogan agreements.
Prime also claimed that the similar look caused unfair competition because fans confuse the two.
Customers have found the drink in British supermarkets and have posted videos of those who taste it
MAS+ and Prime Hydratation are involved in a legal battle for the similarities between the drinks
December 2022: Long rows were seen those forms of 6 o'clock in the morning when adults stand in line with their children to get Prime in their hands
December 2022: Some young people were seen climb over the aisles while they fought to try to get the drink
MAS+ has already been launched in the US and will be officially in the UK next month in the UK.
The company says it will be available at Spar before it is rolled out to supermarkets throughout the country.
It is still to see whether MAS+ will have the same hype as Prime, when Carnage broke out in Aldi stores in the UK while the KSI drink went on sale.
Scenes of Pandemonium exploded in some stores in December 2022, with children who are recorded on video that climb over the aisles to try to get them in one store.
In some stores the drink was sold out within three minutes, according to Prime Tracker UK, which follows stocks. The drinks were for sale at that time for £ 1.99.
The queues were already in 5 hours a day when parents took their children to get Prime in their hands.
Messi's MAS+ Drink will be officially launched in the UK next Wednesday.
The drink comes in four flavors, inspired by Messi's milestones, including Miami Punch, Orange d'Or, Berry Copa Crush and Limon Lime League.
Jeremy Kanter, global chief marketing officer for Más+ by Messi, said: 'With Leo we have achieved something almost incredible: a delicious tasting drink with only 1 g of sugar, 10 calories per bottle of 500 ml and no artificial sweeteners or colors.
'Even better, the unique mix of electrolytes, vitamins and minerals quickly absorb in your body, so that you stay well hydrated, so that you can appear at your best all day. Simply put, we reinvented the idea of ​​daily hydration. We call the positive hydration. '
