If there was some doubt that Jack Draper was the next big thing in British tennis, he just put it to rest by climbing in the top ten in the world.
With his athletic frame and handsome appearance, and fans such as the Princess of Wales and Anna Wintour, he seems intended for star row both on and outside the field.
He has indeed been an ambassador for fashion force patser Burberry. That is something of the contrast with his predecessors Andy Murray and Tim Henman who were more associated with a brand for fruit pumpkin.
PR Guru Mark Borkowski said that the value of Draper had probably doubled in the past six months – and could become stratospheric. He said to the mail: 'Draper is the dream of a marketer. Of [global management agency] IMG already in its corner and brands such as Nike and Vodafone whispering sweet deals in his ear, expects his ability to be balloon.
'The British sporty PR machine will now go overdrive and position him as the next big thing. Wimbledon becomes the great litmus test – survive the dizzying expectations and it is gold fabric. If he continues to win, he will be dealing with £ 20 million to £ 40 million over the next five years. '
Draper, 23, achieved his number seven place in the world ranking by his first Masters title – De Laag under the four Grand Slam tournaments – in Indian Wells in California, to be won in the weekend.
PR Guru Mark Borkowski said that the value of Draper had probably doubled in the past six months – and could become stratospheric
With his athletic frame and handsome appearance, and fans such as the Princess of Wales and Anna Wintour, he seems intended for star row both on and outside the field
Draper, 23, achieved his number seven in the world ranking through his first Masters title – De Laag under the four Grand Slam tournaments – in Indian Wells in California, to be won at the weekend, during the weekend
His victory did not go unnoticed in royal circles, with tennis fan The Princess of Wales tweeting: 'Congratulations, Jack. A fantastic version. Well done'. It was signed with the letter 'C', a particularly personal touch.
Perhaps Kate is one of the 325,000 followers on the Instagram account of Draper, where he combines professional photos of his career so far with snaps relaxing with friends and travel. But fans who hope in his life from minute to minute can be disappointed. He has fewer than 80 messages, dating from the summer of 2018.
Draper's rise of sporty darkness to the great British hope of men's game has merged with the growing interest in his 'look'. He has been photographed for society Bible Tatler and British Vogue.
Indeed, he seems to have something of a super fan in Mrs Wintour, the global editor -in -chief of Vogue. The couple sat next to each other in the first row of the London Fashion Week last year, while she also watched some of his games.
Draper, from Sutton in Surrey, is relaxed about his association with the fashion world and says, “People say,” Oh, he has a modeling contract. “I really don't do it. I did a few things here and there.”
For now he remains strongly dedicated to tennis. Indian Wells represents the biggest victory of his career, after he had overcome injuries and even wondered if he should stop.
