Pip Edwards shows off her incredible figure in a high-cut swimsuit as she proves to be her own best advertisement in PE Nation beach photoshoot

Pip Edwards showed off her incredible figure in a stunning beach look as she posed for a PE Nation photoshoot at Clovelly Beach.

The 44-year-old fashion designer proved herself to be the world’s best billboard when she showcased her modeling career in clothes from her own brand.

For the photoshoot, Pip showed off her toned body in a black, high-cut swimsuit, which is believed to be from her athleisurewear brand’s new collection.

She styled her stunning ensemble with a beige trench coat, which she wore open as she controlled the angles for the camera and posed with the dramatic sea view.

Pip, who is now the sole creative director of PE Nation after co-founder Claire Greaves left, looked comfortable in a pair of chunky black high-top trainers and sheer socks.

She shielded her eyes with stylish sunglasses and jogged along the promenade, striking playful poses for the camera.

Pip seemed to be in a cheerful mood as she beamed from ear to ear while taking centre stage in the photoshoot, which turned out to be the best advert for her brand.

Pip has overhauled her brand after taking the reins as sole creative director following the shock departure of co-founder Claire Greaves (formerly Tregoning).

Pip Edwards showed off her incredible figure in a stunning beach look as she posed for a photoshoot on the beach for PE Nation

The 44-year-old fashion designer proved herself to be her own best advertisement as she showcased her modelling career while wearing clothes from her own brand

For the photoshoot, Pip showed off her toned body in a black, high-cut swimsuit, which is believed to be from her athleisurewear brand’s upcoming collection.

In March, the athleisurewear brand confirmed that Claire had stepped down from the venture, ending one of the longest-running relationships in Australian fashion.

Amid rumours of a split, Pip spoke about her former business partner for the first time since Claire’s sudden departure. Last month, she reflected on their 10-year partnership.

“In PE Nation with my business partner – she was the product side. She was a great designer and I was more of the marketing side of things,” she told the Kyle And Jackie O Show.

While she did not comment on the circumstances leading to Claire’s departure, Pip said she has fond memories of working with her ex-partner, praising him as “a wonderful designer.”

Pip then provided insight into how the business has changed since Claire left, explaining that there are now many more people working on the brand’s designs.

‘The two of us got together and really kicked ass [P.E Nation] out. But now there’s a team of… a lot, the design team has eight [people]’ she told presenters Jackie O Henderson and Kyle Sandilands.

Her comments came after she took a thinly veiled dig at Claire in a social media post amid rumours of a falling out between them.

Last month, Pip shared a photo on Instagram of herself backstage at PE Nation’s first Australian Fashion Week show since Claire’s departure.

She styled her stunning ensemble with a beige trench coat, which she wore open as she checked out the angles for the camera while posing amid the dramatic sea view

She styled her stunning ensemble with a beige trench coat, which she wore open as she checked out the angles for the camera while posing amid the dramatic sea view

Pip, who is now the sole creative director of PE Nation following the departure of co-founder Claire Greaves, kept comfortable in a pair of chunky black hi-top trainers and sheer socks

She shielded her eyes with a stylish pair of sunglasses and jogged along the promenade while striking a series of playful poses for the camera.

Pip looked to be in cheerful form as she beamed from ear to ear as she took centre stage in the photoshoot and became the best advertisement for her brand.

In a caption to the photo of herself and her smiling colleagues, she wrote with an apparent smirk: “We did good. My favorite team ever.”

Pip also recently deleted all traces of Claire from PE Nation’s social media, which is apparently telling.

The law removed years of posts promoting the sportswear brand and erased all traces of her former business partner from the page.

Countless photos of the friends attending events together and promoting their brand have now disappeared, as Pip embarks on a new chapter in her professional life.

She wrote the touching caption on her post: “The past has been celebrated and now we are paving the way for new beginnings.

‘This fresh start has been initiated by ushering in a new era with a clean slate @penation #penation.’

In March, PE Nation announced in a statement that Claire would “pursue other creative endeavors” and take her career in a new direction.

Her arms squeaked through the air as she ran around striking playful poses while a photographer snapped photos of her from all angles

Pip styled her golden locks in a sleek style and completed her look with a series of rings and earrings

Pip has given her brand a huge overhaul after taking over as sole creative director following the shock departure of co-founder Claire Greaves (pictured right with Pip)

The brand told the Daily telegram: ‘After 10 years at the helm of PE Nation alongside her friend and co-founder Pip Edwards, Claire Greaves has decided to step down from the day-to-day running of the business.

‘Claire will remain on the Board and retain her shareholding, while the business continues to flourish under the creative, visionary hands of Pip Edwards at the helm, together with the Board of Directors.

‘The company has managed to recruit and develop an extremely strong product and design team.

‘Pip and the company fully support Claire as she transitions into other creative pursuits and wish her all the best in her next chapter.’

Pip and Claire founded the athleisure brand in Sydney in 2015 and have grown it into a globally thriving business.