Coca-Cola brings back its popular 'Share a Coke' campaign.
From April, cans and bottles with popular first names return to stores worldwide.
The campaign, which encourages fans to connect and make memories, was first launched in the US in 2014 and ran until 2018.
This time Coca-Cola improves the campaign with new digital experiences, including the return of the Share a Coke Digital Hub, where customers can personalize products.
A new function, the Share a Coke Memory Maker, has fans made memes and videos to share with loved ones, together with earning rewards and playing interactive games via the Coca-Cola app.
“The iconic parts a coke is back and supercharged worldwide, celebrating real-world connections,” said Islam Eldessouky, Coca-Cola's worldwide VP of Creative.
In addition, part of a cola-personalization experience will take place, where a special part will visit a coke truck different cities and offer personal digital experiences at university campuses and public events.
Originally launched in Australia in 2011, the campaign was sold worldwide, with more than 250 million bottles in the first summer.
The Coca-Cola company is launching its fan-favorite parts a cola campaign worldwide again in April
New campaign functions are made with the idea of connecting with more gene Z -fans
The Coca-Cola company will promote its campaign at public events and university campuses
It eventually expanded to Europe, Asia and the US, where the question initially increased.
However, the turnover boost has decreased over the years, which led to the end in 2018. Coca-Cola has never officially confirmed that the campaign would be permanently stopped.
Fans who visit university campuses and other public events can see some of the digital experiences personally according to Marketing Dive.
The campaign was a huge success that the first summer, and the brand drink brand said that more than 250 million cola bottles were purchased.
“The overwhelming demand for the personalized cans surprised us,” said the then Creative Excellence director Jeremy Rudge.
“They quickly became a must-have object of desire.”
In February, Coca-Cola launched a new prebiotic soft drink, competing gene Z-favorites Olipop and Poppi.
The beverage giant said that 'Simply Pop' would first be sold in parts of the west coast and the southeast, before rolling to the rest of the US.
The Coca-Cola company earned $ 11.54 billion in income during the fourth quarter ending on December 31, 2024
Pepsi is said to be planning to launch his own drink later this year, according to the outlet.
Pepsi and Coca-Cola have been rivals for decades, but the last time they came close to market share was the 1980s.
Since then, Coca-Cola has pulled ahead to become the undisputed leader of the American soft drink industry of $ 97 billion, with more than double the market shares of one of its rivals at 19.18 percent.
The market share of Pepsi is 8.31 percent and Dr. Pepper now 8.34 percent.
The Pepsi brand remains the total no. 2 soft drinks – when the diet and zero sugar serses are taken into account.
