Stacey Solomon announces update on new beauty line ‘that will earn her £1.5m’

STACEY Solomon has announced an update to her ‘seven-figure’ beauty line, calling it ‘the most special project of her entire life’.

Fabulous exclusively announced in May this year that the 34-year-old TV personality has launched a new company with plans to sell beauty products and tools in ‘specialty stores’.

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According to a culture and branding expert, the mother of five, who is named after her two daughters, will achieve “a turnover of £1.5m a year” with the new venture.

And now she has revealed that the wheels are likely in motion for the big launch.

Stacey revealed via Instagram Stories yesterday that she had taken her daughters to a top secret meeting.

A photo from inside shows a blurry coffee table with what appear to be small bottles with colored plastic caps on it.

“This was the very first meeting [of my day]”, said Stacey.

“On the most special project of my entire career: slash life.

“It’s something I’ve wanted to do for a long time, but I never had the confidence in it.

“I’m secretly so glad the girls were there.

“Even though they were sound asleep for the most part, I want them to know that it all started with them.

“And in the end it will all be for them and the boys.”

Stacey, who rose to fame in 2009 for her role on The X Factor, has five children, ranging from teenagers to toddlers.

She welcomed her first son Zachary, 16, when she was 18 with her then-boyfriend.

He was followed by Leighton, 11, who she welcomed along with her ex-fiancé.

In 2016, Stacey began dating Eastenders star Joe Swash and the couple recently welcomed five-year-old Rex, two-year-old Rose, and one-year-old Belle.

She is also stepmother to Joe’s son from a previous relationship, 16-year-old Harry, after the famous couple tied the knot in July 2022 at their home, called Pickle Cottage.

The mother of five has clearly taken an interest in the beauty industry after investing in hair care brand Rehab in October last year.

Now production of her own beauty line seems to be starting.

It is not yet clear what exactly Stacey will produce under Belle & Rose Ltd. – whether it will be make-up, hair care, skin care or beauty products.

She is such a smart businesswoman and she has so much support both on her social media and in the press. People love her, they love her hacks

Nick Edeon Stacey

But it’s likely she’ll produce everyday beauty products for moms on the go, such as easy-to-use hair care products or all-in-one creams, predicts brand and culture expert Nick Ede.

“I think Stacey can make millions,” he told Fabulous in May.

“She is such a smart businesswoman and she gets so much support, both on her social media and in the press.

“People love her, they love her tricks.

“What’s going to be really interesting is how she makes money from this.

“Is she going to create really great hair care products that are very simple and easy to use – a wash-and-go feel?

“You know, it really helps all the women who really support her and really embrace her.”