AI can write a hit number, but it cannot lift your soul or break your heart
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The presence of AI in music is increasing, and there are plenty of questions about whether that is a Good or not. Of course the music company is a company, so the real question is whether it can be a success, not whether the quality matches human artists. The incredibly successful musical artist and producer Timbaland will discover it themselves.
Timbaland has signed an AI POP act called Tata for his new business phase Zero, according to Unpleasant Billboard. The first performer for an AI-driven music genre that he has called ‘A-Pop’ was Tata founded in a partnership with AI -Music platform SunoA company Timbaland has previously worked together. According to a statement BillboardTimbaland thinks of Tata as much more than just a more complex auto-tune tied to one chatbot. Tata is “a living, learning, autonomous music artist.”
I get the attraction of AI for someone like Timbaland. He is a producer. His talent enables him to hear the possibilities for a song or artist before they are fully formed. And AI tools such as Suno and the various rivals, such as Udio, can generate catching melodies, layered harmonies and even full songs in just a few minutes. What now lasted days takes hours and what months lasted, now takes days. AI music production is fast, consistent and never a diva about the lunch order.
Grammy-winning producer Timbaland transforms his new single with Suno | Muse ft. Timbaland – YouTube
But what? That might be fine for lift music or background music in a million insurance commercials, but that is not what Timbaland pitches. Music that people listen to for fun or for the feelings that were made possible in an eruption of inspiration and a dream, such as “Let It Be” was for Paul McCartney, but much more often an album is the result of many hard work, experiments, failures and emotion. Consistency is what you want from fast food, but music should not be that way. Sometimes a song is great, and sometimes it’s bad, but that’s better than Dully competent.
It is like writing AI. Usually it is very competent and accurate, but extremely boring and was missing. Of course, a good series of clues can cause something imaginative, but even that is ultimately the prompt; The AI simply suffocates the rest of the good idea that appeared in the prompt.
It is not as if AI music will always be bad. Timbaland wants to indicate that Tata is not only an avatar, but a model that can learn. But say that Tata has twenty thousand great pop songs to learn from. It can do something that sounds just as good, but will really be the average.
I think we often confuse technical skills with artistry. AI can write texts and generate beats and melodies. But it doesn’t understand what it writes, and I think you can tell the intention behind singing in the best music. It is the difference between cooking from a recipe and cooking from memory. Both result in a nice meal, but one has a story behind it to improve the taste.
Ai doll
I think AI has a place in music. I really like how it can help the average person without technical or musical skills, produces a song. Everyone with an idea can make a song without a whole team or a record label behind them. But in the end it is the idea and the person who offers it a song makes or break. Ai should be a tool, even an employee, but I don’t think it should be the whole act. That does not help people to make better music; She just replaces that. We replace them with algorithms and call it progress.
Timbaland says that Tata is the first of a new generation of musical acts. Perhaps that is true, because there is certainly a lot of music generated by AI on streaming platforms. We will soon see AI artists on half of the Top 40, all optimized for Tiktok -Lussen. But I wonder how many of them will be considered the best music.
Even if AI becomes better, more convincing and more nuanced, I think real voices and songs will stand out. Timbaland could earn a lot of money from Tata because he is as talented as a producer. But I prefer to hear what he collaborates with a young artist who has devised a great hook and texts for a choir.
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