AMC fans are in danger of boycotting after the cinema chain announces shock change

A shocking announcement from AMC has left film visitors fiercely.

Everyone who went to the cinema knows the torture of waiting for the film to start and have to watch a whole series of advertisements about upcoming films and attractions.

And now it gets worse as the theater chain revealed this week that it has agreed to run even more commercials before the films, per Bloomberg.

The outlet said that from 1 July AMC theaters will add a commercial just before the start of the film as part of a new deal with the American Cinema Advertising Company National Cinemedia Inc.

According to the publication, AMC receives a reduction in the advertising sale of the ‘Platinum spot’, which it described as ‘vital income’.

“Although AMC was initially cautious to bring this to our theaters, our competitors participated in full for more than five years without any direct impact on their presence,” said it in a statement.

Fans were not happy with the news and went to X, formerly Twitter, to hit AMC.

“Now I have more reason not to go there,” announced an angry user.

‘It takes 30 minutes before the movie actually starts! I don’t want to wait any longer, “one more about it.

‘No, no and no. I try trailers and advertisements 45 minutes for me [movie] starts. I had to do it, “someone else wrote.

“I really think the cinema will be extinct in the next 10 years,” a different person predicted.

‘Boycott AMC’, a fifth tweet was, while a sixth said, “No thanks, I will stay at home.”

Others noticed the company as ‘tone deaf’, ‘trash’, and ‘excessive’.

Variety It reported last month that the quarterly losses of AMC theaters had affected $ 202.1 million after a ‘lack of winter flower busters’.

On its website, AMC currently states that “there are about 20 minutes of preshow material, including trailers, between the published Showtime and the start of the feature film.”

Last year a cinema visitor took out after the AMC theaters Discover a secret reimbursement On their concessions.

Tiktoker Kikntiger described his frustration in a video entitled: “Fairly weak movement AMC theaters.”

In it he explained how after ordering a popcorn and two large drinks for nearly $ 24, then an additional delivery costs of $ 2 was charged in addition to the usual service costs of $ 1.

“Delivery costs in a cinema are insane,” he wrote next to the clip.

“Companies get out of hand with their costs,” starts to say more in his 45 seconds of anger.

‘This is for concessions in a cinema. You know, this is not Doordash! “He added, referring to the popular app for supplying food.

“This is in my local cinema, where the only option to get snacks is that they bring it to you, directly to your chair,” continued more.

‘You can’t just go to the Snackteller and order what you want and walk to the theater with it.

‘So, ok, whatever – but then they charge you $ 2 to deliver it on 25 feet from the kitchen?

‘Like, you don’t drive it to my house. And then also a dollar service costs? What for? For the privilege to order food? ‘

‘I understand that concessions are expensive; I don’t care. But just hit me with a fee of $ 2 that I can’t avoid? Ridiculous, “he said before he ended his video.

His position quickly became viral, won millions of views and bursting out in a return for AMC.

A check from Dine-in AMC locations confirms that an extra $ 3 is added to each Food Order tab.

According to the Tiktok video, the costs consists of $ 2 delivery costs and $ 1 service costs; AMC locations without the Dine-in option charge a $ 1 fixed reimbursement for service.