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The future of buying consumer technology: low costs, high reward

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When it comes to new technology, costs are often the greatest source of fear of today’s consumers. In an era of economic volatility and uncertainty, the possibility to buy new technology, such as a laptopsmartphone, or tabletcan strongly depend on external factors such as inflation and reliability of the supply chain, which play an important role in cost and consumer spending power.

According to insurance data, 44% of the technical users surveyed expressed concern about the costs of new technology, while 27% say that the costs of newly announced devices or upgrades are an important obstacle to buy. Furthermore, almost half (49%) of the technical users said that they are interested in upgrades, but hesitate or remember because of the costs. In general, costs are consistently the most negatively observed factor in the approval of new technology.

Jeff Unterreiner

President of our covenant living, insurance.

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