Toren-Sized Projector Verbijstert with art, history and 5.85 million lumens that enlighten the Singapore skyline
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- Singapore’s skyline becomes a glowing canvas that celebrates both national history and brand identity
- Three world records mark this as one of the most convenient projections ever tried
- UOB’s digital storytelling combines tradition, future and company inheritance through a visual story of six minutes
A skyscraper in Singapore has become the canvas for a record -breaking projection card display that includes an amazing 250 million pixels.
The UOB Plaza 1 building, 280 meters long, organizes a series of complicated projections that mark two large milestones: the 60th year of Singapore and the 90 -year anniversary of Uob Bank.
The show has located three Guinness World Records: for the largest light output in a projected image, the longest temporary architectural projection and the highest projection on a building.
More than just a technical spectacle
With 5.85 million lumens, according to each standard, the light output is exceptional, even the brightest and the brightest and Best business projector On the market.
Although the pure scale and brightness are striking, the projections are also intended to tell a story.
“The Projection Showcase is our way of returning a record-breaking visual spectacle for the community, both for those who are located here and those who visit abroad, to enjoy and to celebrate our shared journey,” said Janet Young, Uob’s head of group channels, digitization, strategic communication and brand.
One of the projected content is Majulah SingapuraA work of art by the local artist Sam Lo, which emphasizes the multicultural roots and collective resilience of the country.
The SG60 logo is slowly changing into the UOB90 logo, which reflects the intersection of national progress and business rights.
Adapted from winning submissions of the UOB Painting of the Year competition, the longest running art competition in Singapore, the projection 30 works grouped in three categories: Timeless, Contemporary 1 and Contemporary 2.
These rotate during the week, with all the works of art shown together on Friday and Saturday evening.
The reinterpretation of these pieces in animated visuals on a building façade suggests a modern alternative to traditional exhibitions.
It is without a doubt a technical miracle, but also a memory that large -scale displays remain very location -specific.
Their impact is huge but also fleeting, connected to infrastructure, planning and business objectives as much as artistic intention.
The projection runs every night until August 9, 2025.
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