‘Go to Tesco’ woman beams as she sees Zara dupes and ‘cute’ summer buys
A woman has advised shoppers to ‘go to Tesco’ to check out the latest fashion items from F&F.
So if your wardrobe could use an upgrade but you’re short on cash, you’ve come to the right place.
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Especially if you want to look trendy and treat yourself to some gorgeous purchases that will definitely turn heads this summer, you’ll need to pay close attention.
Lily Rudkin, a content creator from the UK, took to social media to show off some of her latest F&F purchases, and many people were impressed.
Lily posted online, filming herself in her local Tesco store, claiming: “F&F Clothing have some really nice items.”
She then advised shoppers: “This is the sign to go to your local Tesco!”
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The blonde beauty was seen walking around the F&F clothing department as she said: “My mum and I came to Tesco to do some shopping, but I came for the clothes.
“You know what? Tesco’s clothes have really improved over the years.”
When she saw the various trendy items with animal prints, she beamed: “They really have a lot of leopard prints, they are clearly very trendy.”
Lily found a stunning maxi skirt for just £18 which she described as “cute” and while she said some of the blouses gave off a “granny and granny vibe”, she recognised that F&F was “a bit Nice things”.
She also saw knock-offs from Zara, adding: ‘They have some white striped shirts.
“This one looks like the one I bought at Zara recently.
“These are beautiful. It gives Zara.”
She then revealed the £22.50 buys that are perfect for summer: gilets.
Is supermarket fashion the new high street?
DEPUTY Fashion Editor Abby McHale says:
Supermarkets have really upped their game when it comes to their fashion lines. These days, when you pop in to do your weekly shop, you can also pick up a selection of wallet-friendly, stylish items for the whole family.
Tesco has just announced a 0.7 percent rise in the quarter thanks to ‘strong growth in clothing’ and M&S has earned the title of the number one destination for womenswear on the high street.
Asda’s George clothing line earned the supermarket £1.5m in 2023, 80 per cent of clothes at Sainsbury’s were sold at full price rather than discounted, and sales of Nutmeg at Morrisons have also risen by 2 per cent over the past year.
How is it that supermarket fashion is so successful?
The clothing is not only affordable but also of good quality, and much of the clothing is part of programs such as the Better Cotton Initiative.
They often stick to classic pieces that they know will last for years.
And because they buy so much stock, they can deliver quickly and the volumes are cheaper.
Gilets have become an incredibly stylish piece of clothing this season and Lily was keen to get in on the trend, as she shared: “I have this – this is the white gilet.
“That’s actually quite cute.”
Reasons to buy supermarket fashion
When you’re looking for new pieces to add to your seasonal wardrobe, or want to update your basics, you don’t have to spend hours scouring the shops or scrolling online. Just buy a dress or two alongside your fruit and veg…
They are handy – Chances are that you go to the supermarket more often than to a shopping mall or high street.
It is affordable – Supermarkets are leaders in budget fashion that doesn’t look cheap, from basic items to more fashionable pieces.
They are more fashionable than you might think – Because their customer base is larger than that of the average high street store, stores like ASDA, Sainsbury’s and Tesco are better able to respond to the market and predict trends in many more areas than just food supply.
They fit well – Fits and lengths often come with a bit more modesty in mind. Fabrics are often very practical too: think lots of 100% cotton that can be thrown in the washing machine without a second thought.
Then she saw another very similar cardigan, in cream, also for just £22.50, and she explained: “My mum bought this one for me too, it’s really pretty.”
But F&F doesn’t just sell summer clothes, there are also sweaters that are perfect for autumn.
The fashionista concluded: “These sweaters look so soft – they are really cute.”
The TikTok clip, which was posted under the username @lily of the valleyhas clearly made an impression on many, as the video has quickly been viewed 20,900 times.
Fashionistas were stunned by the new purchases and one person commented on the comments writing: “I love this!”
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