Apple Event: Get ready for ‘Glowtime’

September 3, 2024

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Apple has sent out invites to its “Glowtime” event taking place on Monday, September 9. We’re expecting to see the iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max, along with the Apple Watch 10, new Apple Watches, and possibly new AirPods.

If you want to watch the event for yourself, check out our guide on how to watch the iPhone 16 launch event live.

Apple’s most recent event was WWDC 2024, which saw the unveiling of iOS 18, macOS 15 Sequoia, watchOS 11, and more; for detailed coverage of the keynote, check out our WWDC 2024 live blog recap. And before that, we had Apple’s ‘Let Loose’ event, where Apple showed off the iPad Air and iPad Pro OLED models with access to the new M4 chip.

Read on to learn more about recent and upcoming Apple events, as well as more details about what happened at the latest Apple showcase.

When is the next Apple event or product reveal?

Expect iPhone 16 to be released on September 9
The Apple Watch 10 could be unveiled in the same month
We could even see rumors of the AirPods Pro 3 and AirPods Max 2

Apple has announced that its next Apple event will be held on September 9, which is traditionally when Apple unveils new iPhones. The event starts at 10:00 am PT/1:00 pm ET/6:00 pm BST on September 9, 2024, which is 3:00 am AEST on September 10.

We’re expecting the iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max. And we could also get a new Apple Watch, and maybe even the AirPods Pro 3 and AirPods Max 2.

You can expect design changes and smart software tools and features for these devices.

What happened at the last Apple Event?

WWDC 2024

(Image credit: Apple)

WWDC 2024 revealed major upgrades to iOS, macOS, wachOS, and more
Apple Intelligence is Cupertino’s foray into AI
A smarter Siri with generative AI powers
Apple Vision Pro finally gets global launch dates

Apple’s last event took place on June 10, 2024, with the Worldwide Developers Conference. As mentioned, we got to see official updates of all of Apple’s major software platforms.

These include smarter features from iOS (and a new gaming mode) and macOS, slicker fitness tools for watchOS, and… er… a native calculator app for iPadOS 18. If you’re interested in trying out earlier versions of these updated operating systems, check out our guides on how to get the iOS 18 beta on your iPhone and how to get the watchOS 11 beta on your Apple Watch.

But the most notable announcement was the unveiling of Apple Intelligence. With this, Apple is taking a big step towards AI, with a focus on consumers. It brings AI tools and services to iPhones, iPads and Macs, while keeping user data as private as possible.

And Siri gets a big dose of intelligence via ChatGPT, allowing users to naturally converse with the virtual assistant and have it understand them better. Additionally, the smarts of Siri will be deeply integrated, letting you do things like type out questions to Siri by double-tapping the bottom of the screen, and switching between speech and text.

For a quick recap of what was revealed, check out our article on 13 things we learned from WWDC 2024, what Apple Intelligence is, and why a calculator app could be so interesting.