Australia

Jai Evans’ star-studded final farewell: Famous friends including Jodi Gordon and Axel Whitehead pay tribute to late PR guru

PR guru Jai Evans, 43, was honoured with an emotional ‘Celebration of Life’ service at Woronora Memorial Park in Sutherland on Wednesday, where friends and family gathered to pay their respects.

Evans, a prominent figure in Sydney’s PR and social scene in the early 2000s, was found dead in his Darlinghurst apartment earlier this month.

His sudden death has shocked the entertainment and PR industries, with friends remembering his vibrant, overwhelming personality.

Among the mourners were Australian TV stars Axle Whitehead and Jodi Gordon, who joined their family members to pay their respects to Evans.

The service was a mix of laughter, fond memories and inevitable sadness, a perfect reflection of the colorful personality Evans brought to his work and friendships.

The attendees entered the chapel to the enchanting song In The Arms Of An Angel by Sarah McLachlan, which immediately set the tone for reflection.

Later, the mood brightened when Right Said Fred’s I’m Too Sexy brought a touch of cheerfulness that reflected Evans’ flair.

A moving slideshow of photos from Evans’ life was played during Mariah Carey’s song One Sweet Day, highlighting special moments from his 43rd year.

The life of much-loved PR guru Jai Evans, 43, was celebrated at an emotional 'Celebration of Life' service at Woronora Memorial Park in Sutherland on Wednesday, as friends and family gathered to pay their respects

The life of much-loved PR guru Jai Evans, 43, was celebrated at an emotional ‘Celebration of Life’ service at Woronora Memorial Park in Sutherland on Wednesday, as friends and family gathered to pay their respects

Evans, a prominent figure in Sydney's PR and social scene in the early 2000s, was found dead in his Darlinghurst skyscraper apartment earlier this month

Evans, a prominent figure in Sydney’s PR and social scene in the early 2000s, was found dead in his Darlinghurst skyscraper apartment earlier this month

His family, including his mother Rana, sisters Kim and Tracey and beloved nephews Sean, Jordan, Jett and Finn, paid emotional tributes.

Rana spoke of Jai’s love of performing, while cousin Sean described his uncle as “the soul and energy of the family”, adding: “He could make you laugh, make you angry, make you happy and love him all at the same time.”

Despite his vibrant social life, Evans faced professional and personal pressures in the months leading up to his death.

Among the mourners were Australian TV stars Axle Whitehead and Jodi Gordon, who joined family members to pay their respects to Evans

Among the mourners were Australian TV stars Axle Whitehead and Jodi Gordon, who joined family members to pay their respects to Evans

His sudden passing has left the entertainment and PR industries in shock, with friends remembering his vibrant, larger-than-life personality. Pictured: Jodi Gordon

His sudden passing has left the entertainment and PR industries in shock, with friends remembering his vibrant, larger-than-life personality. Pictured: Jodi Gordon

A source close to him told Daily Mail Australia that Evans was struggling with the loss of clients, financial problems and an ongoing legal matter.

Friends noticed he disappeared “off the radar” for days, his Instagram account went private and he disappeared from social circles.

His last public appearance was on August 22 at a dinner in Potts Point, where he reportedly appeared overwhelmed and even admitted that he needed a drink despite attempts to stay sober. Evans was also stressed about a lawsuit, although the nature of it remains unclear.

The service was a mix of laughter, fond memories and inevitable sadness, perfectly reflecting the colourful personality Evans brought to his work and friendships

The service was a mix of laughter, fond memories and inevitable sadness, perfectly reflecting the colourful personality Evans brought to his work and friendships

Attendees entered the chapel to Sarah McLachlan's enchanting In The Arms Of An Angel, which set the reflective tone

Attendees entered the chapel to Sarah McLachlan’s enchanting In The Arms Of An Angel, which set the reflective tone

Later, the mood brightened when Right Said Fred's I'm Too Sexy brought a touch of fun that reflected Evans' flair for the unexpected

Later, the mood brightened when Right Said Fred’s I’m Too Sexy brought a touch of fun that reflected Evans’ flair for the unexpected

A New South Wales Police spokesperson confirmed that Evans was found in his Darlinghurst apartment on September 4, 2024.

Although the exact cause of death is still unknown, police have ruled out any suspicious circumstances. Final details will only be released in the coroner’s report.

Evans’ illustrious career has brought him into contact with Australian celebrities including Lara Worthington and the stars of Married At First Sight.

A moving slideshow of photos from Evans' life played on Mariah Carey's One Sweet Day, highlighting special moments from his 43-year life

A moving slideshow of photos from Evans’ life played on Mariah Carey’s One Sweet Day, highlighting special moments from his 43-year life

His family, including his mother Rana, sisters Kim and Tracey and beloved nephews Sean, Jordan, Jett and Finn, paid emotional tributes

His family, including his mother Rana, sisters Kim and Tracey and beloved nephews Sean, Jordan, Jett and Finn, paid emotional tributes

One of his last PR roles was helping MAFS stars Duncan James and Evelyn Ellis go public with their relationship, although their working relationship had ended before his death.

Despite the success and glamour, Evans’ final months seemed to be marked by increasing challenges.

Evans had over twenty years of experience and success in the public relations industry.

In 2005, he founded his own company Evans Media and has worked with hundreds of media companies to help them with their PR strategies.

During his successful career, Jai held positions as advertising manager, publicist, magazine publisher, editor and all-round public relations expert.

Evans has helped many key players in the Australian media, including Channel Nine, Sky News, News Limited, BRW and Vogue, achieve their marketing goals.

The talent expert also boasts a host of celebrity friends, including model Lara Worthington and e-commerce queen Anastasia Fai Kogan.

He also had a brief acting career, appearing in Home and Away in 1997.

If you or someone you know is experiencing mental health issues, please contact Lifeline on 13 11 14 or Beyond Blue on 1300 224 636.

What happened to Jai Evans?

Evans, 43, who worked as a PR executive with the likes of Lara Worthington in the 2000s, was found dead last Wednesday in the apartment he rented in the Horizon skyscraper complex in Darlinghurst.

No cause of death has been released, but the PR industry was abuzz Friday with rumors that his body may have been in the unit for days before it was discovered.

A source told Daily Mail Australia that Evans was under professional pressure after losing a number of clients and may also have been struggling financially.

“Before he died he was under pressure from a big client and had to deliver for them. He was always under pressure,” said the insider, who last spoke to Evans in person at a dinner in Potts Point, Sydney, on August 22.

At that dinner, Evans said he “needed a drink,” despite having recently said he was sober.

“He also told friends that he had a lawsuit coming up that he was stressed about,” the source added. The nature of the legal matter remains unclear.

Despite his 20 years of PR experience, Evans had apparently “lost a few clients recently.” The insider added: “From what I could tell, he wasn’t getting any new clients, he was just working with his existing clients.”

Evans was living a life of luxury, renting a luxury apartment in the Horizon building – “which can’t have been cheap” – leading the source to suspect he may have been struggling financially.

One of his last PR jobs was helping Married At First Sight stars Duncan James and Evelyn Ellis ‘hard launch’ their relationship in real life, after they were paired up with other people on the Channel Nine dating show.

Daily Mail Australia has learned that his partnership with James and Ellis did not last long.

In the period leading up to his death, Evans’ friends and acquaintances began to worry that the “social butterfly” would disappear from the radar for days at a time.

“He was social, but he could turn it on and off. He would disappear from the radar and make his Instagram private when he was under pressure,” one person said.

Evans’ last public appearance was on August 22 at the aforementioned Potts Points dinner, which he attended along with several notable MAFS contestants.

After news of his death broke on Friday afternoon, unpleasant rumors began circulating about when Evans had died and how long his body would remain undiscovered.

A friend told Daily Mail Australia that he died on September 1 but was not found until several days later.

A New South Wales Police spokesperson said: ‘Officers from Kings Cross Police Area Command will prepare a report for the coroner’s information into the death of a 43-year-old man at a unit in Darlinghurst on 4 September 2024.

‘The police will not make any further statements on the matter.’

The cause of death is unknown, but police who arrived at the scene said there were “no suspicious circumstances.”

When police declare a death non-suspicious, it means they have found evidence that no third party was involved and that no crime was committed.

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