You’ve been storing your baked beans incorrectly, Heinz has come up with a tin to help you out
HEINZ has sparked a rush to buy baked beans in a new style can that corrects a common storage mistake.
Many people are unaware of a simple trick that ensures that “every last bean” gets out of the can.
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Whether you enjoy baked beans as a side dish for dinner or with toast for breakfast, it can be frustrating to take them all out of the can.
Professor Charles Spence, who specializes in food design at the University of Oxford, said the problem comes from the shape of cans.
“The cylindrical shape and narrow opening of Heinz Beanz cans cause the beans to get stuck in unreachable corners, which is only made more difficult by the thick Heinz sauce,” says Spence.
“However, when stored upside down, the beans don’t settle at the ‘bottom’ of the can, making it easier to enjoy every last bean.”
Gravity is not in home cooks’ favor when it comes to shaking out the beans.
However, the problem can be easily solved by storing the cans upside down so that they do not settle to the bottom.
Heinz has announced the release of Limited Edition Upside Down Beanz at £1.40 per can to help people get into the habit of storing them correctly.
“We do everything we can to make the best tasting Baked Beanz in Britain – from sourcing beans that are packed with goodness, to making our rich and thick sauce,” says Alessandra de Dreuille, meals director at Heinz.
“So it’s no wonder our customers go to irrational lengths to enjoy every bean in their can.
“We hope our upside-down label makes more people aware of the hack and that they continue to store their beans upside down even after this limited edition release ends.”
Research by the manufacturer showed that around 40% of Brits eat baked beans every week.
One in ten foodies have admitted to struggling to remove the remaining beans from the tin.
Social media users were surprised by the announcement that Heinz was correcting the problem with the release of limited edition cans.
“Checks the date —- no, not April 1st,” one user wrote on X.
Other social media users said they were already storing their cans upside down.
“I’ve been storing beans upside down for years. I think I learned the trick from Facebook,” said someone on X.
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“I open it at the bottom,” another joked on Facebook.
A third revealed that they use a spoon to grab the beans stuck in the can.
“Jesus. Don’t people have spoons at home?” they said.
“I wonder how I managed to survive this age without reverse looks.”
More than two million cans of baked beans are eaten by the British every day.
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