The real reason why Kendall Jenner ditched the Kardashian fail-safe formula
KENDALL Jenner has ditched her signature look – all in three days.
For decades, the Kardashians have made brunette locks, exaggerated curves, and perfect pouts their go-to formula, and Kendall’s change marks a huge step out of Kim’s shade.
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Kendall, 28, showed off her new platinum blonde barnet in a shoulder-length, poker-straight style for a L’Oréal event during Paris Fashion Week.
The Hulu personality walked the runway alongside a host of other stars, including Cara Delevingne, 32, who also wore a red outfit.
In a major transformation that took place in just three days, Kendall dyed her signature chocolate brown hair a sunny blonde shade and swapped the long locks for a wavy lob.
We spoke to Celebrity PR expert Edward Hopkins to find out more about why the model made the decision to ditch her natural hair.
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And it turns out it could be a desperate attempt to differentiate herself from her family.
Not only this, but according to Edward, Kendall’s hair is a clear sign that she is no closer to having children, unlike her famous sisters, and will instead be entering a new chapter in her career.
Smart strategy
Edward told Fabulous: “From a PR professional’s perspective, Kendall Jenner’s decision to go blonde is a smart move that reflects a deeper strategy beyond a simple style change.
“In the world of high-profile public figures, especially those with such a dominant family presence like the Kardashian-Jenner clan, personal branding is key.
“For Kendall, who has long been known for her dark, natural locks, the choice to switch to blonde is a bold and intentional statement that sets her apart from her famous sisters.”
“When is she going to have children?”
Edward realized that a bombshell blonde in the fall is a clear indication that she is tired of people wondering when she will have children.
After splitting from rapper and singer Bad Bunny, 30, in June this year, Edward shared: “Unlike her siblings, Kendall has yet to start a family, which often puts her in the spotlight for questions about her personal life in rather than about her professional life. performance.
“By making such a dramatic change in her appearance, she can shift that focus and shift the conversation from ‘when is she going to have kids?’ to “what is next for Kendall?”
‘Ready to pave her own way’
Not only this, but the PR pro also identified that Kendall’s ‘golden hour’ barnet, which functions a subtly blended shadow root and sun-kissed buttery lengths could also indicate her desire to do her own thing, without interference from her family.
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He continued: “In a family that is always under scrutiny, this kind of visual transformation sends a clear message: she is ready to forge her own path, independent of the family story.
“Becoming blonde could also symbolize a new chapter for her career.
‘Stay relevant’
‘Kendall has already established herself as a top model, but a change like this suggests that she is striving to develop and expand her professional identity.
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“In the fashion and beauty industry, where image is everything, blonde hair is often associated with reinvention and attention-grabbing current.
“It’s a proven method for generating buzz and staying relevant, especially in an industry that’s constantly hungry for something new.”
Kendall, who is believed to have a net worth of £48million after launching her brand 818 Tequila in March 2023, is also said to be keen to make money through new business ventures, as Ed pointed out: “From a PR point of view this could also be signaling that Kendall is doubling down on her modeling career and making a calculated move to not only turn heads but also strengthen her presence in high fashion and business ventures.
How rich are the Kardashians?
The Kardashian sisters are known for their extreme wealth, but which of them has the most money?
- Kourtney Kardashian – net worth £52 million
- Kim Kardashian – net worth of £1.3 billion
- Khloe Kardashian – net worth £48 million
- Kendall Jenner – net worth £48 million
- Kylie Jenner – net worth £545 million
“The blonde look can tie in with upcoming projects, editorial shoots or brand collaborations, and serve as a visual signal that she is raising the bar in her career.
“It could also mark her desire to stand out from the family empire, where everyone has their niche – whether it’s beauty, shapewear or family life.
“By changing her signature look, Kendall could signal that she is entering a new, more powerful phase, focusing on her business acumen and moving further into the spotlight on her own terms.”
‘Curious about what’s next’
Not only does the Victoria’s Secret model seem “empowered” by her new hair, but according to Ed, it could also be an attempt to keep her relevant.
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“Additionally, from a branding perspective, this move keeps her fresh in the public eye, drawing attention to her professional pursuits rather than her personal life.
“In an age where public figures must constantly reinvent themselves to maintain relevance, especially in a family so synonymous with headlines, Kendall’s blonde transformation provides a perfect opportunity to shift the conversation and display case her individuality and ambition.
“It’s a smart, forward-thinking move that not only strengthens her brand, but also keeps the media and her fans curious about what’s to come,” concluded the PR expert.
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