Burger King is on track to have things 'it's way' – while the customers of arch -rival McDonald's grabs.
This week both announced their sales figures for the busy quarter from October to December – and their fortunes could no longer be different.
McDonald's achieved a surprise of 1.4 percent decrease in American sales, which according to analysts was the greatest decline of the company ever. In simple terms this meant that customers ate millions of fewer hamburgers, packages of fries and drinks.
Burger King – famous for his 52 -year -old 'have it your way' slogan – said today that sales in the quarter increased 1.5 percent.
Analysts said that thanks to attractive offers, the sales boost was to its popular Whopper Hamburgers and $ 5 meal deals that customers attracted, who also regularly bought priced items.
McDonald's also had a $ 5 deal, but customers were less inclined to 'trade in' to fully priced items.
A bigger blow to the Golden Bogen, however, were customers who stayed away after an e-Coli outbreak at the end of October.
Those fast food fans ate elsewhere. Burger King and Wendy's saw some share profit during the period because of this, said Jim Sanderson, analyst at Northcoast Research.
McDonald's was hit by an e-coli outbreak that influenced the sale
McDonald's hopes that meals will return on value -based customers
Burger King and McDonald's have been fierce rivals since their foundation in the 1950s. Each is known for an iconic hamburger – the Whopper and the Big Mac – and they have often traded in Jabs in advertising campaigns.
Despite the recent momentum of Burger King, McDonald's has a big lead. It has about 27 percent of the fast food market in the US, while Burger King – behind Subway and Starbucks – has 13 percent.
Burger King has wisely balanced the promotions with incentives to increase the spending per visit for consumers', which drove a similar sales growth in the quarter, said Danilo Gargiulo, analyst at Bernstein.
In general, restaurant brands, who owns Popeyes and Tim Hortons, as well as Burger King, are profit and sales estimates.
In the meantime, McDonald's has a threefold strategy to get customers back in the doors.
The company is banking on nostalgia with the long -awaited return of the beloved Snack WrapExpanding the McValue menu promotions and launching a new chicken strip menu to take advantage of the continuous demand for poultry.
McDonald's celebrates St Patrick's Day by reducing his iconic Mint-Gearomatized Oreo Shamrock Mcflurry and his Shamrock Shake
This week it came forward, McDonald's has reduced a favorite menu item from a fan – but only for a limited time.
The fast food giant is already celebrating St Patrick's Day by bringing back his iconic Mint-Gearomatized Oreo Shamrock Mcflurry, who debuted in 2020.
The seasonal dessert, known for its bright green color, is made with vanilla Soft Serve and 'Shamrock' mint syrup, with mixed Oreo cookies everywhere.
The item returned to menus on 10 February and will be available until March 23.
