India
NBT E-paper offers advertisers a unique opportunity to connect directly with millions of readers, guaranteed business growth – Times of India
In the modern internet world, consumers now prefer to read the e-newspaper on their smartphone rather than having to wait for the physical newspaper to arrive on their doorstep every morning. This is because e-papers can be accessed anytime, anywhere on mobile devices. Moreover, the subscription costs of e-papers are much lower than those of traditional newspapers. Readers can also save, download and share their favorite news with their friends and family. For this reason, e-papers have become the first choice for both the younger and older generations.
News from all over the world with just one click
Accessing the e-paper on a smartphone does not require additional bandwidth; it charges easily at existing 4G or 5G speeds. Readers not only have access to local and national news, but also stay informed about what’s happening in the world. Because of these benefits and growing readership, e-papers have emerged as a potential advertising platform for marketers. Through this platform, brands can reach a diverse audience and effectively boost their business.
Become a Partner in Progress with NBT’s special campaign
Through its new campaign ‘Journalism of Progress – Partner in Growth’, NBT e-paper offers advertisers the opportunity to connect with millions of readers. NBT is known as a strong brand in the media world and acts as a highly reliable platform partner for advertisers, especially during the festive season. Brands can take advantage of this opportunity and reach NBT’s forward-thinking and decision-making readership to take their business to new heights.
87% reach in NCCS A segment
87% of NBT readers belong to the highly influential NCCS A category. Their association with NBT reflects their confidence in the brand. By upholding this trust, NBT empowers people to be part of India’s growth and transformation through integrity-based journalism.
For advertisers, NBT’s campaign offers a golden opportunity to connect directly with a powerful brand and its informed readership.
This campaign specifically targets four industries: travel, real estate, automotive and consumer durables. NBT readers not only have a strong interest in these areas, but are also making significant purchases in these sectors. Targeting consumers with this type of purchasing power through a single platform like NBT can be extremely beneficial for any business.
NBT invites all brands to make them part of their media plan this holiday season and harness its power impactful journalism to achieve business growth.
