What cost of living crisis? More than a third of Brits plan to take MORE holidays in 2025 than this year
More than a third (36 percent) of Brits plan to take more holidays in 2025 than in 2024, despite the cost of living crisis, according to a new survey.
This figure rises to 55 percent for the 25 to 34 age group, the poll found, with a total of 41 percent expecting to maintain current travel levels.
The Marriott Bonvoy Research, which surveyed 21,374 adults in Europe, Africa and the Middle East, including more than 2,000 Britons, found that British holidaymakers are also ‘increasingly concerned with value’.
According to the report, 77 percent opt for off-peak bookings to stretch their budget, and many explore the ‘shoulder months’ – the two to three months around peak season – to get better value (74 percent), experience fewer crowds (55 percent) and enjoy cooler weather (21 percent).
Furthermore, exchange rates are an important consideration for 23 percent of travelers, while another 26 percent plan to pay more attention to this factor by 2025.
Brave cations
‘Brave-cations’ are ‘shaping how British travelers experience holidays’, the report said, with 62 per cent saying they feel more brave on holiday – a figure that rises to 82 per cent among 25-34 year olds.
The report shows: ‘Travelers are embracing daring pursuits, including sampling exotic foods (47 percent), taking part in adrenaline-filled activities such as ziplining (27 percent), climbing to scenic viewpoints (40 percent) and connecting with locals through conversations (35 percent).”
Marriott Bonvoy surveyed 21,374 adults in Europe, Africa and the Middle East – including more than 2,000 Britons – about their 2025 holiday plans
Connecting to family heritage
According to the report, family heritage trips are becoming increasingly popular, especially among younger generations.
Among 25-34 year olds, 41 percent plan trips to explore their ancestors, driven by motivations to understand their ancestry (48 percent), visit their ancestors’ homes (45 percent) and reconnect with long-lost relatives (29). percent).
Sustainability
The report shows that sustainability ‘remains a priority’ with 43 percent of British travelers choosing environmentally friendly travel alternatives, such as trains or other forms of public transport, over flights.
In addition, 41 percent now rate the sustainability features of their accommodation.
More than a third (36 percent) of Britons plan to take more holidays in 2025 than in 2024
The pursuit of luxury
It appears that luxury travel is evolving, with high-net-worth individuals ‘placing a premium on exclusive and personalized experiences’.
When surveyed, 84 percent of this group said they are attracted to emerging destinations “but only if five-star accommodations are available.”
Phil Andreopoulos, Chief Sales and Marketing Officer, Marriott International – Europe, Middle East and Africa, said: ‘2025 promises to be a transformative year for British travellers, with an appetite for bold exploration, seeking connections to their family heritage and a desire come together for value-conscious and thoughtful travel.
‘This consumer survey highlights travel enthusiasm across all generations, price ranges and markets.
“We see a desire for travel to broaden horizons and forge connections, as travelers seek more meaningful, culturally immersive experiences, while balancing this with sustainability. Whether it’s braving new adventures, reconnecting with ancestral roots or enjoying five-star escapes, this continued focus on travel plans and ambitions for next year signals a bright future for the travel industry.”
