Nvidia fans, it’s time to get excited: the RTX 5000 series could steamroll the GPU market, according to a Taiwanese supplier
- Auras Technology expects Nvidia’s RTX 5000 series to dominate the GPU market
- The focus among vendors is expected to shift to next-generation GPUs
- A reveal or teaser can take weeks
Considering the rumors and alleged leaks of RTX 5000 series GPUs, it’s no surprise that Nvidia’s next-gen GPUs are the hot topic among PC gamers right now. Now, a Taiwanese cooling supplier has given us more reasons to be excited about the upcoming launch of Team Green.
Auras Technology produces cooling components for discrete GPUs, as well as notebooks, motherboards and servers, and CEO Yu-Shen Lin has just claimed that Nvidia’s Blackwell GPUs could “take over the markets from December” (as revealed by DigiTimes). Lin expects the RTX 5000 series to launch with a lot of interest and demand, similar to what we previously saw with the launch of the RTX 4000 series.
The official unveiling of Team Green’s next generation of GPUs could be closer than ever, as CEO Jensen Huang’s appearance at CES 2025 has already been confirmed – this will take place in January 2025, with Nvidia’s fierce rivals, AMD, also making an appearance. Team Red is not expected to compete in the high-end GPU market with a limited focus on the mid-range, making Lin’s expectation of Nvidia dominance even more credible.
This latest news confirms previous reports suggesting that Nvidia’s production of RTX 5000 series GPUs has been ramped up – along with other suppliers, Auras Technology is expected to shift priorities to the new GPU range.
Will this help with the inevitable high demand for the RTX 5000 series?
There’s no doubt that the RTX 5000 series GPUs will be highly sought after once they hit the market, especially if the successor to DLSS 3 offers major improvements (although I’d personally be upset if Nvidia’s ‘DLSS 4’ is exclusive to owners of a 5000 series card). It’s no secret that the next generation of GPUs will be powered by AI, and this could easily draw more attention from PC gamers looking for better GPU performance.
Scalping has been an issue around PC hardware, especially for Nvidia fans – while current vendor preparation for the new GPUs could help with the expected high demand, there’s only so much that can be done to prevent third-party vendors from taking advantage of the situation.
If there’s any truth to the RTX 5090’s alleged price (a hefty $2,500, about £2000 / AU$3900), we could be seeing the worst examples of scalping in the PC hardware market yet. Fingers crossed it’s not too rough…
