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A third of us consider ‘waking up’ an insult… but a quarter consider it a COMPLIMENT, new study finds

Expression of Affection: A third of us find it an insult to be branded ‘awake’… but a quarter consider it a COMPLIMENT, new study finds

  • A new study from King’s College London finds that the country is becoming increasingly divided
  • It found that 36% of people find ‘waking up’ an insult, while 26% say it is a compliment
  • 50% of respondents said ‘white privilege’ is a useless term for race relations
  • The study found that more than half of people think there are ‘culture wars’ in the UK

The UK is increasingly divided by culture wars — with divisions over the term “white privilege” and the word “woke,” a study has found.

Thirty-six percent of the public consider ‘waking up’ an insult — compared to 26 percent who consider it a compliment, the results show.

The expression “white privilege” is seen by 51 percent as a useless term for race relations, while 23 percent consider it useful.

It refers to the idea that white people benefit from structural racism and the unconscious biases of society.

King’s College London survey (pictured) found that 54 percent of people believe society is engaged in a culture war

The survey of 3,000 people found that 54 percent believe society is engaged in a cultural war — up from 46 percent in 2020.

The increase was largest among the over-55s, from 44 percent to 57 percent over the two years.

The King’s College London poll comes amid a growing row over whether universities, schools, museums and other public sector institutions should ‘wake up’.

Many have censored facts and views that they claim “offend” minority groups, but critics say this violates free speech and amounts to “cancelling culture.”

The phrase ‘cancel culture’ first appeared in UK newspapers in 2018 when there were only six articles containing the phrase, but in 2021 there were 3,670 articles referring to the term.

Two-thirds of the public — 65 percent — now say they’ve heard a lot or little about the term “wake up,” compared to 49 percent in 2020.

Gideon Skinner, from Ipsos UK, who conducted the study, said: ‘The research suggests that certain groups – particularly older people, and Conservative and Leave supporters – are moving from a position where they don’t really know what ‘wake up’ means, to now clearly see the pejorative.’


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