Have you noticed that you are Dabble with the idea of spending your next vacation in the White Lotus, a luxury resort famous for its annoying guests and regular murders?
Welcome to the world of ‘Set-Jetting’, in which the institutions of popular films and TV shows such as ‘The White Lotus’ pilgrimage sites become for fans.
The White Lotus Resorts are of course fictional. But the Four seasons Features where the HBO series films are real. And after seasons 1 and 2, which were set Maui And SicilyTravelers flowed to those properties, and both reported a ten -time increase in bookingsAccording to Marc Speichert, the Executive Vice President and Chief Commercial Officer of Four Seasons Hotels and Resorts. A representative said that the company was currently unable to share booking numbers for his resort in Koh Samui, ThailandWhere the last season was set.
How it is pronounced
/Sĕt jĕ-tiŋ/
The term set-jetting-one game on “Jet Set”, ” Coonded in the late 1940s – appears on a date to one 2007 New York Post -article Describing the allure of travel inspired by films such as “The queen“(Brocket Hall, near London) and”Pan’s Labyrinth(The Segovia region of Spain).
The concept behind the term goes back to at least the sixties, said Daniel L. Spears, A associate professor of hospitality and tourism At the University of Noord -Texas, which studied the trend. After the blockbuster ‘The Sound of Music’ from 1965, tourism said to Austria, Dr. Spears, in particular to Mirabelell Garden in SalzburgThe institution for the number “Do-Re-Mi. “And the number of visitors to Hawaii that was tied in the decade after the romantic comedy by Elvis Presley”Blue Hawaii“Debuted in 1961, said Dr. Spears.
Set-Jetting picked up steam in the early 2000s, when the franchise “Lord of the Rings” began to attract large numbers Shire and Rivendell-Obseded Tourists to New -Zeeland, and “Game of Thrones” did the same Iceland And Dubrovnik, Croatia. The options have since exploded.
One of the biggest players in the field, the Luxury Travel Company Black Tomato, offers a range of vacations in the set, including adventures This will give you the feeling that you are in a “Yellowstone”Episode, with horse riding, river ramps and a Hireside dinner with cowboys.
If you feel like a tuxedo and a stiff (and shaken) martini, black tomatoes James Bond-Thema-Travel menu Is huge, including a training session with a stunt coordinator who worked on the five newest 007 films and private access to Aston Martin works In Buckinghamshire, England.
Travelers spend great on set-jetting. The customers of Black Tomato usually pay $ 10,000 to $ 20,000 per person for a journey of 10 days, said Brendan Drewiany, the head of the company’s public relations. And about 15 percent of the questions the company receives are related to Set-Jetting, he added, with recent peaks in searches to Hawaii and Thailand.
It is a long way mentally of the once-Idyllic Coco Palms Resort Explained in “Blue Hawaii” for the disturbing plot lines of “The White Lotus.” Why do so many people travel to places – like the Albuquerque from “Breaking Bad” or the English midlands of “Saltburn” – those are not exactly the stuff of ukulele -solos and flower leis?
It may be that the compelling nature of streaming brings about a deep bond with the characters and the place, giving fans a “feeling of nostalgia,” said Dr. Spears. “There is a dark turn, but there is also an emotional bond.”
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