Adobe Firefly’s Latest Feature Is AI Video Generation

Adobe is expanding its AI model Firefly with video generation capabilities, the company announced Wednesday. Previously, Firefly offered image generation and editing tools integrated into Adobe’s Creative Cloud suite of programs.

Adobe announced the new feature in a video where we see someone inserting a long prompt into a query box to create different types of videos. We also see a sidebar menu that lets you adjust the movement of a shot and insert a reference image into your prompt. It also showed how you can use it to create new footage to extend existing clips and fill in potential gaps.

This video is all we have for now, as the feature won’t be available until later this year with Firefly. You can join the waitlist herebut make sure you use the email address associated with your Adobe account.

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Earlier this summer, Adobe upgraded its AI tools in Photoshop and Illustrator, introducing an AI image generator in Photoshop and a generative shape fill tool in Illustrator. Firefly’s current privacy policy states that it does not train its models on Creative Cloud subscribers’ personal content; Adobe says its models are trained on licensed databases like Adobe Stock (with the exception of editorial content) and public domain images with expired copyrights.

Adobe’s foray into generative AI has certainly had its bumps. Adobe users were upset about a vague update to its terms of service, which left them worried that the company could scan and read their content. Adobe later clarified that it can only perform content moderation on files stored in the cloud, not on users’ devices. It cited generative AI’s ability to create pirated content as part of the motivation behind the changes. Adobe is also facing a lawsuit from the U.S. Department of Justice alleging that its cancellation process is complicated with hidden cancellation fees.