Adobe on Thursday announced the general availability of the Adobe Experience Platform (AEP) AI assistant. The AEP is a customer experience management platform that enables businesses to monitor and analyze customer data and execute marketing campaigns for their products and services. The platform’s AI assistant was first showcased at Adobe Summit in March 2024 and is now available to businesses globally. The AI chatbot comes with analytics and content generation capabilities to help automate certain operational workflows for businesses.
Adobe AEP Gets an AI Assistant
Announcing the general availability of the AI chatbot in a newsroom afterAdobe emphasized that the tool is a conversational interface that gives businesses deeper insights into their customer data and ways to make their workflows more efficient. The AI assistant has access to several Adobe Experience Cloud applications, such as Real-Time Customer Data Platform, Adobe Journey Optimiser and Customer Journey Analytics.
By pulling data from these apps, the AI assistant can answer various technical questions about the company’s products and services. It can also automate certain tasks, simulate marketing outcomes and generate new audiences and journeys. Adobe said it has developed generative experience models that power the chatbot.
The AEP AI assistant’s capabilities fall into three categories. Adobe calls the first Product Expertise. The chatbot can generate insights from customer data in natural language for easier understanding. It can also answer complex questions like “How do I build an audience segment?” or “What is an ID card?” and help troubleshoot issues. Adobe claims that this will allow businesses to gain operational insights across datasets, audiences, and customer marketing journeys without having to execute Structured Query Language (SQL) queries.
While this feature isn’t currently rolled out, businesses will soon be able to use the AI assistant for content generation and automation tasks. The chatbot will be able to create marketing assets including emails and web pages with text, design, and images via Adobe Firefly. Another feature Adobe is working on is predictive insights and recommendations. This will allow the AI chatbot to provide businesses with predictive insights.
Adobe gave the example that users can ask the AI assistant, “How many conversions can I expect from this segment?” and “How would that change if I applied an additional segment filter?” Such predictive analysis typically takes days to perform, but the company claims the chatbot can take seconds to run simulations to find actionable insights. It will also be able to make suggestions on how to achieve the desired outcome.
Interestingly, Adobe did not disclose the large language model used for the AI assistant. Nor was there any mention of an error rate in the AI’s responses. Companies can visit the AEP website to find out the customized pricing details based on their requirements.
