After weeks trying to see the point of AI with the Microsoft Surface Pro 12, if Apple Intelligence is hardly mentioned on WWDC 2025, I will be overjoyed
- Advertisement -
Appleannual developer conference, WWDC 2025is only a few hours away from kick -off with a keynote presentation with CEO Tim Cook – and from all the rumors I have heard so far, the person I hope it is true is a minor Apple Intelligence appearance.
This year WWDC Apple sees in a rather strange place, in which the company is largely seen as behind some of its most important competitors, especially Microsoft And Google, when it comes to artificial intelligence, and many commentators will undoubtedly go loudly about crows as WWDC 2025 without much report (if present) from Apple Intelligence, Apple’s AI tool that was announced on last year’s WWDC.
After more than a year of companies that try (and fail) to convince me that AI is the next big thing for laptops, I would really like it if Apple Intelligence is hardly a footnote on WWDC 2025.
I have the feeling that I am Benzag
First let me say that I am not completely against AI, or at least the modern technology that many companies call AI. The actual technology behind it is incredibly impressive, and for some industries, such as scientific research and health care, the transformative potential is really exciting.
The problem I have is that many companies push AI into products where the user benefit is less clear. Earlier this year I went to the huge computer show Computex 2025 in Taiwan, and while searching for potential candidates for Best laptops Of the next 12 months, almost every laptop maker wanted to tell me how great the AI functions of his laptops, while I seemed to ignore all the cool technical progress I was Actually Interested in, such as slim designs, powerful performance and long battery lives.
These are the things that will make big differences with how we use our laptops, but instead I was told how great it would be to use Second pilot (The AI tool that Microsoft has entered Windows 11) To generate images in paint, my work writes in word on or summarizes e -mails that I never realized so far that I had problems reading.
While the companies enthusiastically of all these AI functions, I wondered what all the fuss is about. I tried to generate images in paint a while ago, and although it distracted a few moments, it is something I would never do again. In the meantime, reading and writing e-mails, something I was repeatedly told is a time-consuming, difficult and boring task, has never been a problem.
It felt like I was lit to gas to be honest. When a spokesperson for a company that Pushts AI heavily, said they never write e -mails herself, they get ai to do it, instead of being excited and inspired, I just felt a bit depressed. It never takes so long to write an e -mail, and the idea that someone I am talking to the same time does not need, but simply generates a response, did not feel great. It meant that if I ever got an e -mail from that person, I would be less inclined to spend time on the e -mail.
This kind of disconnection between what the laptop makers told me to be enthusiastic about and what I was actually interested in is becoming increasingly common, I feel.
I felt it again during my recent Surface Pro 12 Review. This is the newest tablet from Microsoft, and as a controversial ‘Copilot+ PC’, which is the name of the company for Windows 11 devices with a NPU (Neural processing unit) capable of AI tasks on the device, Microsoft uses it to present its vision of AI in Windows.
Now, to be honest with Microsoft (perhaps something you would never expect to write), the AI integration of the company is a lot more ambitious than many of its competitors who go beyond the usual image generation/questions/write/write and rewrite text. Unfortunately, although these tools try something else, they remain the least interesting aspect of the Surface Pro 12, with tools such as recalling that still feel a bit creepy and intrusive, while clicking at the moment just feels pointless.
So if the rumors are true and Apple will not talk much about AI, it would actually make me very happy.
Apple’s ai -exciting
There has been quite one Few reports that claim that Apple has difficulty keeping up with the AI competition. We have not seen much of what Apple Intelligence can do outside of image and text generation, which are just as little inspiring for me as similar tools of Microsoft, Google and the like.
Apple’s Virtual assistant refined, SiriAI is supposed to appear, has also been missed in action since it was first announced. This has led to a general feeling that Apple may not know what to do with AI and that is the most recognizable I have ever found this trillion-dollar company.
Strange, Apple preceded the game in many ways – the M1 -chip which was launched in 2020 and a new era of the Best MacBooks and Macs was based on Arm Architecture (as many flagship Copilot+ PCs are), and came for many years with an NPU (called the Neural Engine) before Microsoft and the like are completely hot and worried about it.
But if Apple has difficulty finding a way to integrate AI into its products, that might be a sign that there is currently no real advantage to include it in many consumer devices, especially laptops. A suggestion about why Apple can be wary to show or talk about AI is that the technology is still not ready, and the company has already been burned by announcing the completely new Siri and then not releasing it.
However, I would prefer that Apple has stopped all AI announcements until it has a clear vision of how these tools can improve their products (and our lives), and offer tools that work well and present the full potential of AI.
The alternative is to do what Microsoft did, namely initially delayed tools such as recallThen roll both recall and click to perform ‘preview’ releases in an attempt to insure people they are still being worked on. The problem is, during my time with the Surface Pro 12, neither recall nor clicks to be finished remotely (both lacked functions and even crashed the system). Instead of a seductive taste of an AI-driven future, it has completely agreed me from the functions.
Not talking about AI would be brave to do on WWDC, because it would inevitably lead to commentators that explain the evidence that Apple is behind the curve when it comes to artificial intelligence, but it would be the right The thing to do – it would give the company the space to talk about current technology and the exciting, actually useful functions that come to iOS and MacOS. It could even change the story – instead of Apple trying to keep track of the competitors, instead it chooses not to chase a bandwagon and to do its own thing instead.
The problem is that deep down the inside I will really happen that we will get a few half-baked AI tools and a number of nonsense plates about how AI will change our lives, then what theja vu-triggering examples uses AI to generate an ugly looking image and summarizing an e-mail that has to take five seconds to read. Please prove me wrong, Apple.
Maybe you like it too
- Advertisement -
