Airtel announces new bundle with Apple TV+ and music for users in India
Bharti Airtel is rolling out special offers on Apple TV+ and Apple Music for its subscribers in India, the company announced on Tuesday. It has partnered with Apple to bundle the services of the two apps with its select prepaid and postpaid plans. The offers are available for both Airtel cellular and Wi-Fi subscribers. In recent weeks, the company has been expanding its 5G coverage in India — a move that culminated in the launch of 5G booster packs and re-farming of mid-band spectrum from its existing bands in July.
Partnership between Airtel and Apple
In a press release, the company announced that subscribers of Airtel Xstream – its Wi-Fi service – will be able to watch Apple TV+ content with select Wi-Fi plans. While several Airtel Xtreme plans offer subscriptions to OTT apps like Amazon Prime Video, Sony LIV, Disney+ Hotstar and even Netflix, Apple TV+ is not part of them. However, Apple’s streaming service will now be bundled with premium Airtel WiFi and Postpaid plans, it has been confirmed.
Announcing the partnership, Oliver Schusser, Apple’s Vice President of Apple Music, Apple TV+, Sports and Beats, said, “We’re excited that Airtel customers in India will soon be able to enjoy all of the incredible content on Apple TV+ and Apple Music.”
Mobile users can also enjoy a subscription to Apple Music, the audio streaming service from the Cupertino-based tech giant. Exclusive offers for the audio platform are bundled with Airtel’s own Wynk Premium subscription, which gives users access to Apple Music features such as a huge music library, offline availability of songs, lossless audio streaming and time-synced lyrics.
Notably, the price of an Apple TV+ subscription in India starts at Rs. 99 per month. Meanwhile, Apple Music costs Rs. 59 per month for the Student plan, Rs. 99 per month for the Individual plan and Rs. 149 for the Family plan. However, Airtel says that both Apple services will be available exclusively for Airtel customers in India later this year.
