Aldi Australia has announced the return of its Oodie knock-off, with the popular buy still priced the same as it was two years ago.
The $29 ‘Snuggle Hoodie’ will be available in stores from July 20, but stock is expected to run out quickly.
Aldi launched its first hooded blanket in 2022, with a design that closely resembles the original Oodie, founded by Davie Fogarty in 2018.
Although Mr Fogarty assumed customers would prefer his original product, the price difference of $84 and $29 at Aldi meant many customers opted for the supermarket version.
According to Aldi, their new line of loungewear features a ‘foldable’ design that can be easily rolled up and fit into a handy carrying case.
They are made from ‘ultra-soft’ polyester fleece and have a front pocket that resembles a kangaroo pouch.
Aldi’s imitation designs include pastel blue with donuts and a black version with burgers.
The kids’ version costs $19.99 and comes in dinosaur, watermelon and unicorn prints.
The ultra-soft hoodies for adults come in exciting new patterns, including a pastel donut design and a black hoodie with burgers all over
The new generation snuggle hoodie features a ‘packable’ design that can be easily rolled up and fit into a travel-friendly carry bag
There are also versions for children that glow in the dark.
With the cost of living dropping, hoodies are an affordable way to stay warm while saving on heating bills.
Mr Fogarty, the creator of the original Oodie, said it was “flattering” that stores like Aldi have chosen to copy his design after it became an international sensation during the 2020 lockdowns.
Oodie recently started a series of cheeky ads targeting brands that push cheaper counterfeit products onto the market.
The slogan “you wouldn’t hug sandpaper” is printed on the ads, promising that the original wearable blankets will stay softer longer.
