Alexandra Shulman’s Notebook: If Burberry suffers, it’s bad news for small labels

It has been a noisy week on British fashion. The Princess of Wales presented the Queen Elizabeth II Price for British design dressed in a chic Victoria Beckham Pants suit. Given Kate’s ability to stimulate the sale of the brands she is wearing, it is a big thumb up for Victoria’s British business.

There was less cheering news BurberryWhere 1,700 employees lose their jobs. This is important. Burberry is the standard carrier for British fashion and our only brand with real global resonance. In uncertain times we need to be resilient – such as an aircraft carrier that is ahead with many small boats that sail in his wake. If Burberry goes down, it damages that entire fleet of small labels.

But if you look past those gloomy figures of the loss of Werkzijker, Burberry is actually better in shape than for years. The most recent losses were lower than expected, and the share price has risen. The consensus is that the new CEO Joshua Schulman is on the right track and ensures that creative director Daniel Lee Lee items that people can actually buy.

This week they present a collection based on the King’s Gardens in Highgrove in LA. Amusing enough, the setting for the display is the flamingo estate of Richard Christiansen-the home base of the company sold from home-grown, honey and elegant trash that inspired the Duchess of Sussex‘is as always reach.

Two women walk past a Burberry location at New Bond Street in London on May 14, 2025

A recipe for misery, whatever you call it

The other night, fed by glass rosé, discussed a group of my female friends Intermezzo, the newest novel by the best -selling author Sally Rooney.

The book, about the relationship between two brothers and the women in their lives, delves into the thorny issue of dedication. While we debated about the advantages and disadvantages of Throuples, one of my friends-the founder of Mental Health Hub Welldoing.org-us has announced that ‘consensual non-monogamy’ is currently a big problem in her field.

Consensual non-monogamy? We all looked stunned. Of course we all knew about free love, open marriages and people who generally explore sex outside of a relationship. But we had never heard of this strange new term. Neither are apparently strict rules of conduct. No cheating behind the scenes. No secret sexting. Everything to explain, as if on a tax form.

No wonder younger people find the entire dating scene a minefield, with its enormous vocabulary to describe every possible type and style of relationship. I just got my head ‘situationship’ (an informal relationship) and now there is a completely different category to deal with.

It doesn’t sound that nice. We all agree that it has become clear through our stage of life that open relationships generally lead to accident and confusion. It calls the ‘consensual non-monogamy’ and formalizing the idea of ​​having your cake and not making food-sexual speaking-okay much difference. But I think we should let the younger crew learn that ourselves.

Good news for employees in mental health care who were employed to tackle the fall-out.

Best sold writer Sally Rooney, author of Intermezzo, speaking on a press tour in 2020

Is Ozempic also the key to eternal life?

Every day I read about a new reason why big priks such as Ozempic and Mounjaro are incredibly good for us. In addition to weight loss, it is assumed that they help with high cholesterol and blood pressure, and slow down the start of Alzheimer’s and Parkinson’s. At this pace it will not be long before we find out that they stick the secret to eternal life.

All this means that it becomes more difficult to justify my position as one of an increasingly smaller bond from JAB Refusenix.

Our only hope is now that convincing evidence comes out of the damage caused by the medicines.

Weight loss Superdrug Ozempic, originally marketed as a drug for diabetes, has become a global phenomenon

Parody that ba has made a joke

I would see the market research that British Airways convinced to produce its simply terrible video briefing video. I am a bit late for the party (the video was released last year), but when I recently saw it, I could not believe it was once taken into use.

If you haven’t had the accident yet, imagine a spoof for well-known historical dramas, with the cast divided between BA crew in uniforms and actors in raincy and Victorian costume that poses on horseback and hang out in stately houses. It is all completely meaningless and not remotely amusing.

I cannot imagine that someone will remember to attract their safety belt or first attend their oxygen mask. If safety is taken as seriously as airlines claim, why would you give us such critical information through a Lamme parody of Downton Abbey?

“If safety is taken as seriously as airlines claim, why would you give us such critical information through a Lamme parody of Downton Abbey?” Displayed: Imelda Staunton and Dame Maggie Smith on the set of Downton Abbey the Movie

The true sparkle of tragic Hannah

It is now known that Bayesian super yacht sank off the coast of Italy last summer because the exceptionally high mast was unable to tolerate extreme wind. Seven died in the disaster, including the owner of the yacht, tech entrepreneur Mike Lynch, and his 18-year-old daughter Hannah.

In the latest edition of the London Library Magazine I was struck to find two poems – something that very rarely publishes the magazine. Both were written by Hannah, who came to the library shortly before last year’s deadly hunting trip.

They were donated by her mother – who survived the disaster – and her English teacher, who had considered Hannah as a particularly talented student. Judging by her two refined poems, I think most people would agree. It only makes Hannah’s death more tragic.

Hannah Lynch, the daughter of Tech entrepreneur Mike Lynch, died next to her father at the disaster in the submarine. Her mother donated two of her daughter’s poems to London Library Magazine

Trump’s great crime is against fashion

When my friend slides into one of his lightweight Blue Harrington jackets, I always think he looks a dead bell for an American president on Camp David downtime.

George Bush, Bill Clinton, Obama – Take your choice. It is good – a bit sporty but much smarter than a hoodie.

Unfortunately, the clothing that comes to mind when one imagines the current sitting white house are terrible bright blue suits, which give him the silhouette of a brick … and the style of a LEGO man.

Alexandra Shulman says that Donald Trump’s greatest crimes are against fashion