Allen’s joins forces with iconic Australian brand to launch surprising new product and customers are raving: ‘It’s delicious’
Dusk has transformed some of Australia’s favourite sweets into a range of home fragrances and bath bombs.
The brand has partnered with Allen’s to launch a lollipop-inspired range of candles, fragrance oils, room diffusers and bath bombs.
The unique range – including the Frogs Alive Candle, Sherbies Bath Bomb and Party Mix Assorted Tealights – is scented like the Allen’s lollies that Aussies know and love. Other scents include peaches and cream, pineapple and ‘cheekies’.
Customers will be able to purchase the new range in Dusk stores from Wednesday 3 July, with more products expected in early August and late September.
This surprising collaboration will undoubtedly surprise thousands of fans, both Allen and Dusk.
Prices range from $12.99 for the bath bombs to $54.99 for a 12oz candle.
Melanie Chen, head of confectionery marketing at Nestlé, says: ‘When you open a bag of Allen’s, that delicious, familiar smell can instantly lift your mood.
‘We are therefore very pleased that we can recreate our lollipop scent in this iconic line together with the candle and gift experts at Schemering.
Allen’s Lolly’s and Dusk Australia have joined forces to release a range of candles, fragrance oils, room diffusers and bath bombs (pictured is the Frogs Alive candle)
Prices range from $12.99 for the bath bombs to $54.99 for a 350g candle. Customers can get their hands on the new range in Dusk stores from Wednesday 3rd July, with additional products launching in early August and late September.
“It’s the perfect complement to your favorite Allen’s lollipop or the delicious scent that fills your home,” Chen says.
Jeremy Taylor, Chief Marketing Officer of Dusk, added: ‘We’re super excited to be working with Allen’s on this deliciously scented collaboration.
‘Our Dusk x Allen’s products have been formulated by our perfume experts to smell just like the real thing. They are incredibly inedible.’
It’s not the first time an iconic Australian lollipop has been transformed into another product.
In 2020, Oak, best known for its dairy products, released the Oak-flavored Allen’s Pineapples, Allen’s Fantales, and Nestle Peppermint Crisp.
Fans were eager to get their hands on this unique candy at the time, but opinions later divided.
