E-commerce platform Amazon India has recorded the highest growth in sales during the festive season with 80 percent of buyers coming from tier 2 cities and beyond.
Mobile phones and accessories this season witnessed strong double-digit growth compared to Amazon Great Indian Festival (AGIF) 2021 and 5x higher compared to average working days, with 80 percent of customers coming from tier 2 and 3 cities.
While the company did not disclose details of the total sales it recorded during AGIF 2022, Manish Tiwary, vice president, Amazon India, said “it was the best festival sale ever” for the company.
According to Amazon, 1.1 million sellers participated, including 200,000 local stores.
“Over 35,000 sellers saw their highest ever single-day sales. Over 650 sellers became crorepatis (over Rs. 1 crore sales) and 23,000 sellers became lakhpatis (over Rs. 1 lakh sales),” Tiwary said.
Mobile phone sales dominated online sales during the holiday season, and Amazon also found success with 5G smartphones.
The e-commerce platform saw strong uptake in the mid-market segment, with about 80 percent sales in the sub-Rs. 15,000 category.
“More than 10 lakh customers bought smartphones on Amazon for the first time. Customers’ favourite brands were Xiaomi, Samsung (M-series), Realme, iQOO, OnePlus and Apple,” Amazon said in its festive season sales report.
More than 1.5 million new customers purchased through Amazon Fashion and Beauty, with more than 85 percent of them from Tier 2 cities and beyond, the report said.
Most buyers used credit cards to purchase products on the platform.
“Overall, credit card (including CBCC and EMI) has the highest transaction share (47 percent) – so overall, credit card was the most preferred option for shopping on Amazon during GIF, with 1 in 2 transactions happening through credit card,” Tiwary said.
Eight in 10 shoppers had access to credit through products like Amazon Pay Later, debit card EMI, credit card EMI, NBFC EMI and others.
“1 in 4 purchases were made on EMI and 3 in 4 EMI purchases were on No cost EMI. Amazon Pay Later registrations grew 4x over the average working day this festive season; with 6.5 lakh registrations during GIF 2022, Amazon Pay Later crossed the 6 million registrations milestone,” the report said.
