Amazon wants more people to watch his two most expensive TV programs in the rings of Power and Citadel, but not on Prime Video
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- Amazon strives to introduce some excellent video shows to a new audience
- The rings of power And Citadel could broadcast on terrestrial channels outside the US
- The aforementioned couple are two of the most expensive Amazon TV -Originals ever made
Two of the most extensive assembled Amazon TV programs that were once made can be available to watch on platforms other than Prime video.
According to Amazon MGM Studios Distribution Chief Chris Ottinger (as quoted by Variety), Viewers can soon see some of the first-party TV titles of the studio on a different service.
Indeed, programs such as The rings of power And CitadelWhich is assumed to be one of the most expensive prime video projects can find their way to terrestrial channels in non-American areas.
Amazon already shops the aforementioned duo for each report of the variety. Indeed, the distribution arm His entertainment division would already be in conversation with British broadcasters such as the BBC and ITV, German networks RTL and ZDF and the Media set of Italy.
If one of the above parties decides to shine Citadel and Amazon Lord of the rings Prequel series in the houses of people in their respective countries, but they will not be cheap.
Talk about The rings of power In particular, Ottinger told Variety: “We would like premium prices because it is a premium product.
“Season 1 was the largest TV series Première in the history of Prime Video and season 2 was the most viewed return season ever on Prime Video at that time. In the end it depends on the partner and where they are planning to post it. If someone wants it on Thursday at 8 p.m. I top dollar.”
It is unclear how much money Prime Video tries to syndicate a chic industrial term for the distribution of films and shows-the first-party titles.
Nevertheless, Ottinger is convinced that this is the right strategy for Amazon to take. That is based on the success that are streaming rivals, such as Netflixenjoyed the extensive bump with viewers and subscribers who Netflix secured when the Meghan Markle starring permits To take In 2023. With that in mind, it is an approach that Prime Video hopes to replicate by offering his film and TV originals to others.
“We have marketed premium library titles to test their performance on Prime Video, while they were also broadcast on platforms from third parties,” Ottinger added.
“One of the goals was to see if they would benefit from a boost in Netflix style or whether they could eventually be able to can canyure our own viewers. The effect we saw was neutral to positive for prime video.”
Will Amazon also shop around cheaper films and TV series in the future? That can still be seen. The company’s entertainment division has plans to offer two other shows – Count And Butterfly -Canals of third parties. However, they will only be available after an exclusivity period of 18 months on Prime Video.
Nobody also knows how expensive this pair was to make, so it’s hard to distinguish whether Amazon should earn his money on the two like at The rings of power And Citadel.
The rings of power Season 3 is currently under development and, as soon as it debuts on one of the world Best streaming servicesIt will be halfway through his five-season run. Well, as long as one of the Best prime video shows has not been canceled in advance.
Meanwhile, the future of the spy-thriller franchise of Prime Video Citadel Is less certain. In April, Amazon canceled second installments from Citadel‘s two spin-offs. And while the work is underway on the second outing of the main series, Amazon’s acquisition of the James Bond -Franchise In February, perhaps the Death Knell was unofficially for the Prime Video Original produced by Russo Brothers.
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