Amazon’s Echo Pop just returned to its all-time lowest price before Black Friday

With the Christmas shopping season approaching, we’re already seeing quite a few early Black Friday deals popping up. Among them is this huge discount on the Amazon Echo Pop smart speaker. You can grab it right now Amazon for just $18And Best Buy has matched that low price also. Normally priced at $40, that’s a big 55% discount. This is as cheap as the Echo Pop was during the huge Prime Day savings earlier this year, and you don’t have to be a Prime member to get this deal.

In his review, CNET expert Ty Pendlebury said the Pop is the best-looking smart speaker at this price, which isn’t a high bar to clear, but there’s no denying it has a nice sense of style. It’s also a lot cheaper to start with at $40, and with such a deep discount it’s even more so. His review also noted that the Pop speaker “is also a great digital assistant, with a snappy processor, sensitive microphones, and intelligible dialogue.”

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Not only that, but it’s also a standout among the competition, with its review noting that “of the three speakers I tested at this price, the Nest Mini, the Echo Dot and the Echo Pop, it was the Pop that came out on top in terms of audio performance.” It’s not a huge boost over other options, but it’s still worth mentioning. If you’re looking for one of the best smart speaker deals right now, this is it.

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For this price, you can pick up more than one as a holiday gift or to place around your home for your convenience. And if you’re looking for more deals, check out our latest roundup of smart home device deals happening right now.