Apple has finally announced the date for its iPhone event: September 9. The company is expected to make hardware announcements including the new iPhone 16 series, a new Apple Watch (or Watches, if the new Ultra is included) and new Apple AirPods, according to rumors.
The event’s tagline is “It’s Glowtime,” which could be a reference to Apple Intelligence. The upcoming iPhone 16 series will be Apple’s first to feature artificial intelligence out of the box.
Interestingly, recent reports suggested that Apple might hold its event on September 10, but to everyone’s surprise, the company announced the launch date a day earlier than expected. The event will be hosted at the Steve Jobs Theater, which will be streamed live on YouTube.
We are glowing with enthusiasm! Monday, September 9th. #AppleEvent photo.twitter.com/QRVyZtqXYA
— Greg Joswiak (@gregjoz) August 26, 2024
In addition to the iPhone 16 lineup, Apple is expected to make a number of announcements, including new Apple Watch models and new AirPods. The company will also finally reveal availability dates for iOS 18 and other recent software updates.
Based on rumors, the new iPhone 16 series will include four models: iPhone 16, iPhone 16 Plus, iPhone 16 Pro and iPhone 16 Pro Max. This year, the company is expected to introduce an Action button on all its models, replacing the iconic alert slider on basic iPhones for the first time. Last year, the Action button was introduced on the Pro models.
The biggest talk of the day is Apple Intelligence, the company’s brand-new AI push across its next-generation hardware. Apple gave away a sneak peek at iOS 18 at WWDC, but we can expect the company to share more details at its September 9 event.
