Apple has no surprises and focuses on making the future as clear as glass
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AppleS WWDC 2025 did not disappoint, but it didn’t inspire either. I wanted to answer some of my burning questions, such as when Siri starts to glow, what is the future of Apple Home and how are you going to inspire consumers to buy in the Vision Pro … Uh … Vision?
None of that arrived. Instead, we have a new, shiny design language (liquid glass), a ton of minutiae on iOS 26 function updates (revision of the camera app, background on group tracks, edge-to-edge Safari), More intelligent Apple Intelligence and a much needed reinvention of iPados.
Apple spent 90 minutes telling the world of iPhones, Macs, Apple watches, Apple TVs and iPads, but unlike Keynotes of the developers of Google or even Meta, they did not tell us how they change the world. The Apple’s developers conference was completely focused on the platforms and how your experience with each of them would change.
Never for a moment stood out like an “oh, that will change that.”
Not the star you expected
To be clear, there are major changes. Ipados 26 in particular can be unrecognizable (but in a good way) for people who have been using Apple’s tablet for more than ten years. If you asked me 48 hours ago, the biggest story to get out of the keynote, I would have guessed the new naming convention (for years but not the one you are in!), Liquid glass (such as glass but lots of apple-ly-er) or a surprise. iPados 26 was not on my bingo card.
Apple kept the keynote neatly focused on software, which I thought could well predict for a hardware surprise at the end.
I had visions of Apple Ar -glasses Tease, the unveiling of a new, tied up and much more affordable Vision Pro Lite.
I place that imaginative “one more things”, I hoped that Apple Software Engineering Lead Craig Federghi might turn back to the rejecting Siri list in the beginning, look at an example of the fully realized Apple Intelligence Siri and to realize a Blood-Oath-Expropte that it would come true that it would come to the same time as the first time that it would be the first time that it would be the first time that it would be the first time that it would be the first time that it would be the first time that it would be the first time that it would be the first time as the first time as ioS 26 Public betas.
That didn’t happen. Apple rejected its challenging year and presented A, distant, exhausting collection of platform updates. At least we know now Why Siri is delayed.
Certainly, everything that was revealed on WWDC 2025 is a lot, and I have trouble wrapping my mind around it. For example, it contains pieces, such as the macOS Tahoe Spotlight update, which will not reveal its true depth of its impact until we test the new platforms.
In that comment I know that you are tempted to download all the science of the developers, but to be careful. They are usually buggy and in the case of the iPhone, most Devas tend to suck life out of your battery (especially because they have not yet been optimized).
It’s about certainty
The bigger problem here, however, is that, in contrast to previous years, where I knew that Apple would live up to its promises, I know that is no longer a lock. I want to trust that it is incredible Vision Pro Personas UPDATE, the one who looks absolutely really really really, will arrive in the fall, which will work with contextual consciousness as demonstrated with the next new Mac, and the window and background activity of the iPados 26 will be just as powerful as they looked during the Keybote.
Even some things that I will reasonably arrive will be limited. Digital IDs are expanding, but Apple cannot let it work in all 50 American states (for now, nine support), and the workout -buddy of Watchos 26, which depends on Apple Intelligence on the iPhone, will only support English and what if it is only in the US?
There are now always limits of Apple’s dream scenario, and I think it’s smart to wake up long before the first public beta drops.
Apple can surprise us and overdeliver, but if we have learned one thing from the WWDC 2025 -keynote, it is that it is no longer in the company of big surprises that it leaves in a position of sub -delivery.
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