Tech & Gadgets

Apple Intelligence launch is a mess – don’t buy the iPhone 16 and install iOS 18 based on the promise of what’s to come

What a week it’s been for Apple fans, with the launch of iOS 18 and the release of the iPhone 16 all happening in the next few days. This week in September comes around like Christmas every year, giving tech lovers the chance to grab a shiny new smartphone or breathe new life into their old one.

This year is no different, with the iPhone 16, iPhone 16 Plus, iPhone 16 Pro and iPhone 16 Pro Max having arrived on the scene with exciting new features like Camera Control and larger displays on the Pro models. All four models are joined by iOS 18, the next-generation iPhone operating system, which itself brings home screen customization options that let you pick any color to tint your app icons, a new Passwords app to house all your login credentials and even an updated Calculator app for math notes. I haven’t even scratched the surface of iOS 18 yet, though; there’s plenty more to get excited about, and the OS works with every iPhone from the XS onwards.

So why the gloomy headline? After all, the iPhone 16 Pro seems like a solid upgrade over last year’s best iPhone, with a faster chip, camera upgrades, new buttons, better and bigger displays, and even better battery life. Touted as the “first iPhones built from the ground up for Apple Intelligence,” these new smartphones will propel us toward a new Apple AI future — well, sort of.

Apple Intelligence

(Image credit: Apple)

You see, all over Apple’s marketing for the latest iPhones you see people taking advantage of Apple Intelligence. New ads with The last of us‘ Bella Ramsey shows off how the actor uses AI to summarize emails, talk to the enhanced Siri, and create Movie Memories. All pretty cool, right? Sure, but each ad (in tiny white lettering) carries a disclaimer that Apple Intelligence won’t be available when the iPhone 16 launches on September 20.

Apple Intelligence | More Personal Siri | iPhone 16 Pro – YouTube
Apple Intelligence | More Personal Siri | iPhone 16 Pro - YouTube


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