Apple TV 4K is still your best gamble for streaming privacy for one important reason, claims report
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- A new report emphasizes how safe the Apple TV 4K is
- It says it is best to stream privacy, because Apple is not aimed at selling advertisements
There is no shortage streamboxes or streaming sticks, but since the original Apple TV was unveiled, the range of Cupertino-based tech giant has always been a premium. And beyond the easy integration with others Apple Devices and the possibility to live within the ecosystem, it also earned an award because it is one of the best of privacy -oriented streaming boxes.
That is, according to a new report from the Public Interest Research Group (PIRG) that spoke Ars Technica. It all comes back to the idea of many streaming boxes that integrate advertisements directly into the experience. You will find that Roku as well as on Amazon Fire TV devices that in some cases have complete banner advertisements. It is also common for SMART TVs, of people LG And Samsungalso.
The director of the Public Interest Research Group (Pirg), RJ Cross, told them: “Apple’s primary business model is not dependent on selling targeted advertisements, so it has a little less incentive to harvest and earn incredible amounts of your data.” And it is a good point, because this also limits the amount of tracking that Apple may have to do on the device.
Yes, your recently viewed list is available and can be synchronized on various devices, and content recommendations are also available. However, it is not ACR (or “automatic content recognition”) to follow everything you do on the device. This technology is used in the first place to keep track of viewing habits and what is consumed on a TV, ultimately to build a profile. However, Apple has confirmed to Ars Technica that the streaming box has not used this technology at the moment or in the past.
That is a big victory for consumers and comes to the ultimate recommendation of Pirg that the Apple TV 4k is the best gamble for privacy-conscious consumers who want a best-in-class streamer. You still have to register with your Apple account and agree with “Data & Privacy” conditions during the installation process, but it is less demanding than other streamers on the market.
The data that is collected, such as what you or other profiles watch or search on the Apple TV 4K, are done so anonymously, which means that it is not traceable back to you or another user in the streaming box. That data, once anonymous, can be shared with streaming services that use the APIs from Apple and offer apps. Here you also have the option to disable some of the personalization and recommendation functions.
If you use Siri, either via the Siri Remote Control that combines with the Apple TV or another Apple device to operate the Apple TV 4K, those conversations fall under the general Siri Privacy provisions of Apple. For some requests and questions, the transcription is made anonymous without personal data to the Servers of Apple, but it lingers for a maximum of six months.
You can see the conversation between Ars Technica and the Public Interest Research Group here. If you have considered the Apple TV 4K, You can read the full review of TechRadar here. It is expected that WWDC 2025 – Apple’s Global developer conference – An important update for TVOS will be announced, which introduces a new look that we will probably call tight, along with some other more advanced functions.
With TVOS 18 last year, Apple gave subtitles an important upgrade. When you hit Mute, the automatically closed caption starts. It was a small change that made a big difference.
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