Apple’s ‘AI crisis’ could mean that EU users have the option to exchange Siri for another standard speech assistant
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- “In response to the EU-controlling pressure”, Apple could work to switch users in Europe to third-party speech assistants via Siri
- The move comes in the midst of indefinite delays for AI-driven siri-upgrades that are originally planned for March 31
- Managers show concern about the future of the company, while Apple is lagging behind competitors in the AI race
Apple It is said that it works on adjusting his iPhone operating system To enable European users to choose a third -party speech assistant as their standard option above Siri.
The news comes through a bomb Bloomberg Apple AI report by Mark Gurman and Drake Bennet, with reference to “a person with knowledge of the case” and follows in the aftermath of Apple’s public battle for Give Siri Ai -Upgrades which were first unveiled in June 2024.
It is a situation that has already led to Apple one reach of AI-oriented advertisements And “Available” claims from the Apple Intelligence -Webpage. These upgrades should originally be launched on March 31 in iOS 18.4, but now seem to have been delayed without a fixed release date.
This report also claims that Google Gemini is on its way to be added in iOS 19 as a chatgpt -alternative, according to people with knowledge of the plan.
In addition to struggling to make Siri smarter, Apple is now also apparently making regulatory sanctions in the EU Fine for forcing users to use your own App Store.
At the moment, if you ask Siri for an Apple Intelligence-compatible iPhone (iPhone 15 Pro or newer), something like “How does CRISPR DNA processing work?” The virtual assistant currently has no answer – except to ask users if they want chatgpt to answer.
According to an Apple -Exec that is cited by Bloomberg, the usual method of Apple is: “We are late, we have more than a billion users, we are going to grind it and we are going to beat everyone,” but that doesn’t work this time.
Where for Siri now?
To support his claims, the Bloomberg report notes that Eddy Cue – Senior Vice President of Apple for services – is afraid that “AI Apple could do what the iPhone did with Nokia”. Cue has recently been quoted during the testimony of the court It is possible that it is possible that the iPhone can be irrelevant in 10 years, “as crazy as it sounds”.
Although in the end it may not have a choice when it comes to changes in the EU, Apple would of course prefer Siri to be able to compete with Gemini and Chatgpt Head On, but at the moment it does not seem to have a clear path when it comes to closing the gap, with a senior member of Apple’s AI Team that is a crisis … it is a long time. “
Although allowing users Siri dumping for an alternative of third parties, the problem in the short term would deal and be a good thing for iPhone and Mac users, from the Perspective of Apple it would also be an unwanted admission to that current state of affairs.
In his testimony, Cue stated that Google search assignments on Apple devices fell for the first time in 22 years last month. The reason provided was that users got rid of search engines and to AI tools for collecting information.
While Apple has a special customer base that continues to buy Apple devices almost Anyway, as AI is more integrated into people’s work and personal life, it can be the decisive factor for less loyal users.
For comparison: Android devices have long allowed owners Switch to another virtual assistantSomething that continues in the AI era.
Apple has unmistakably fell behind when it comes to AI integration, but perhaps not disastrous so and when it comes to such a world-changing technology, that may not be so bad. Given how unreliable Google AI overviews can beIt is certainly not an exact science.
Recognize that they need time to get Siri to a point where it can match the others and in the meantime users can give further functionality, a victory/victory for Apple and his customers – if the iPhone maker can swallow his pride.
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