Apple’s AI deal with OpenAI could be worth billions of dollars: report
Apple may have struck a deal with ChatGPT maker OpenAI that could eventually be worth billions of dollars, according to a report. The Cupertino-based tech giant has reportedly spent the past few months in a frantic race to find a partner for its artificial intelligence (AI) requirements. The company is said to be in talks with Google and OpenAI, and it appears that the latter has now sealed the deal. Apple will reportedly announce the partnership at its Worldwide Developers Conference (WWDC) 2024 event scheduled for June 10.
Apple and OpenAI have reportedly entered into a partnership
According to a report According to The Information, OpenAI, led by Sam Altman, has entered into a partnership with the iPhone maker, which would see OpenAI lend its AI technology to the maker, including its own virtual chatbot ChatGPT.
The details of the deals are not yet known at this time, but are expected to become clearer once the partnership is officially announced at the WWDC event. This information notably lines up with an earlier report from Bloomberg’s Mark Gurman, which also claimed that Apple and OpenAI were working together to integrate ChatGPT into iOS 18.
The report, citing anonymous sources familiar with the matter, also emphasizes that if the partnership goes well, the deal could be worth billions of dollars to the AI company. The wording suggests that OpenAI won’t make any money directly from the deal, but it could still make money through secondary channels.
One possible option could be to charge users for ChatGPT usage, or to entice Apple users to purchase a ChatGPT Pro subscription. However, these are just speculations and we will know more once the deal is officially announced.
Citing information from another, unnamed source, the publication claimed that Microsoft CEO Satya Nadella is concerned about this deal and its potential implications for Microsoft’s partnership with OpenAI.
What’s notable is that Apple isn’t just relying on the OpenAI partnership to bring new AI features to its user base. According to previous reports, the tech giant is expected to introduce AI integrations with Siri, the Safari browser, the Photos app, the Notes app and more. It may also unveil AI features for its macOS.
