Take a fresh look at your lifestyle.

Are you working on dating apps? Be careful, many people use AI to help them sound interesting

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  • The Singles in America report from Match shows that the use of AI in dating in just one year has risen by 333%.
  • Almost half of Gen Z -Singles now use AI to help with profiles, messages or match filtering.
  • AI can help Polish dating experiences, but the long-term utility is doubtful.

Finding a date online or with an app went from an embarrassing secret to a universal experience over the course of a few years. But although it demonstrably peaked a few years ago, it is still a hugely popular way to meet someone.

In 2025 a new Wingman in the form of artificial intelligence was exploded in popularity. Match, the company behind Tinder, Hinge and more than a dozen other digital dating services, found a huge increase of 333% in AI use under singles in just one year. The turnout was reported as part of the 14th annual singles in America study, the largest of its kind, carried out at the Kinsey Institute. So about one in four American singles are now calling in AI to shape their profiles, to consider opening rules or to check potential competitions.

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