Asda has the perfect stylish buy to keep you warm in the cold for £14
THE recent cold in Britain has us all wrapped up in as many layers as we can carry on our bodies – but that doesn’t mean we don’t want to look stylish.
Luckily, a fashion fanatic has found the perfect buy in Asda to keep you warm and make any outfit look good.
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Cait took to social media to show off the latest winter essentials, and she did Nice she only had one problem left: which color to buy.
In the video, the fashion fan headed to her local Asda where she spotted the £14 scarf.
It is currently available in four colors: olive green, gray, cream and black.
The scarf is oversized to keep your neck nice and warm and has fringes for some extra detail.
To top it off, it also has a pocket at one end of the scarf which makes it look a lot more expensive than the £14 price tag.
Cait wrote: “Asda George, new scarves are so comfy and soft.”
It comes just in time as the weather in Britain has taken a drastic dip this week.
Although the scarf is practical and keeps you warm, it also looks super stylish with any outfit.
Many people fell in love with the design and it seemed the olive green scarf was a particular hit with Cait’s followers.
Currently the scarf isn’t available for purchase online, so you’ll have to head to the stores to purchase one.
The clip was posted to her TikTok account @caitconversations has since gone viral with over 439,000 views and 39,000 likes.
Fashion fans were quick to respond, claiming they had to grab the scarf for themselves.
One person wrote: “Going to Asda now!”
Another commented: “That green one looks so good though.”
Is supermarket fashion the new shopping street?
Deputy Fashion Editor Abby McHale weighs in:
The supermarkets have really upped their game when it comes to their fashion lines. When you do your weekly shop these days, you can also pick up a selection of handbag-friendly, stylish pieces for the whole family.
Tesco has just announced a 0.7 per cent increase for the quarter thanks to ‘strong growth in clothing’ and M&S has earned the title of number one destination for women’s clothing on the high street.
Asda’s George clothing line has made £1.5m for the supermarket by 2023, 80 per cent of Sainsbury’s clothes are sold at full price rather than discounted, and Nutmeg sales at Morrisons are also up 2 per cent in the past year increased.
How come supermarket fashion is becoming so successful?
In addition to being actually affordable, the clothing is also of good quality, many of which are part of programs such as the Better Cotton Initiative.
Often they stick to classic pieces that they know will please the customer year after year.
And because they buy so much inventory, they can convert pieces quickly and buy them cheaper because of the volumes.
“Love this!! Going to Asda now,” wrote a third.
Meanwhile, a fourth said: “These look so cozy.”
“Omg I really need it,” a fifth claimed.
Someone else added: “Should I run to Asda now.”
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