Aston Martin works together with rapper Dave, The Rolling Stones, Dom Dolla and more
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Aston Martin has collaborated with people like Dave, the Rolling Stones, Dom Dolla and more to bring a new fan base to F1.
Drivers Fernando Alonso And Lance Stroll has also been completely on board and signed a football with rap artist Dave and a unique guitar for the Rolling Stones link.
Aston Martin recently launched I / Am Drops, a series of collaborations and experiences that connect F1 Team with the world of music, fashion and sport.
Their most recent step became an official partner of the Santan Cup 2025, founded by the British rap artist Dave.
The cup is intended to bring a football community of the base together with some of the biggest names in music, football and television for a unique tournament during the Monaco Grand Prix.
Aston Martin Chief Marketing Officer Rob Bloom said: “It’s about involving that wider fan base and offering more opportunities to be involved.
“We got the ground at the beginning of the year with Tems, who really stolen the show.
“She was great to work with and she brought a new audience and perspective in that event.
“Whether it is about music, fashion and sport, it is about achieving that core F1 demography, giving people the chance to be part of this team and the sport.”
The newest drop includes a T-shirt, the signed football by Dave, Alonso and Stroll, and two VIP tickets for the Santan Cup tournament in Monaco.
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Aston Martin joined British Rock Royalty The Rolling Stones for an iconic partnership last month.
The team is at the forefront of using the new audience of F1, such as young women who take over the fan base.
The aim of the drops is to offer exclusive moments and experiences to fans and to reach a new audience.
Aston Martin has already joined Grammy-winning artist Tems at the F1 75 Live event and there will be more.
To have a chance to win, Enter the drop, here.
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