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Asus introduced its new artificial intelligence (AI)-powered lineup at AMD’s Computex 2024 on Monday. The company introduced new Copilot+ PCs across its Zenbook, TUF, and ProArt series. It also unveiled its AI NUC 2024 desktop lineup, developed in partnership with Intel. Furthermore, the company also revealed its AI strategy, which includes AI-powered servers powered by Nvidia’s Grace Hopper and Grace Blackwell chipsets. Notably, the company is using recently unveiled AMD Ryzen AI 9 HX 370 processors to power its Copilot+ PCs.
Asus AI Strategy
The company introduced its AI strategy as “Ubiquitous AI. Incredible Possibilities.” during the Computex event. In addition to introducing a wide range of AI-driven laptops, the Taiwanese tech giant also announced that it is increasing its focus on data centers.
Asus announced via newsroom after that its data center solutions, Asus Servers, will use AI-powered servers powered by Nvidia’s AI chips. It will use Grace Hopper and Grace Blackwell chipsets, which are known for processing AI tasks.
It is also busy upgrading its NUC (Next Unit of Computing) lineup, which offers desktop components that deliver plenty of performance. Introducing the new AI NUC 2024 series, Asus emphasized that it will focus on AI tasks for enterprises and will support a diverse set of business applications.
Asus Zenbook models launched
The Asus Zenbook S 16 is one of the company’s first AI PCs to feature a ceramic hybrid build, an OLED display, and is powered by AMD’s latest Ryzen AI HX 370 processor, the flagship chipset of the Ryzen AI 300 series. Also unveiled at the event, the Zenbook S 14 and ExpertBook P5 are powered by Intel Core Ultra processors. These laptops are designed for professionals and small office environments.
Asus launches ProArt series laptops
The focus was mainly on the company’s ProArt series, which saw the unveiling of three different laptops including the Asus ProArt P16, ProArt PX13, and ProArt PZ13. The ProArt P16 is a clamshell laptop while the PX13 comes in a convertible form factor. Both feature the AMD Ryzen AI 9 HX 370 chipsets paired with the Nvidia GeForce RTX 4070 GPU. For AI tasks, it gets a Neural Processing Unit (NPU) that can handle up to 50 trillion operations per second (TOPS). The GPU can further deliver up to 321 TOP for heavier AI workflows.
The Asus ProArt PZ13 is said to be a military-grade tested detachable laptop with an IP52 rating for dust and water resistance. This creator-focused laptop will be powered by the Snapdragon X processor, which will also give it the Copilot+ PC moniker.
Asus TUG gaming laptops revealed
Furthermore, the company also introduced two new gaming laptops under the TUF series, Asus TUF A16 and TUF A14. These laptops will come equipped with up to AMD Ryzen AI 9 HX 370 SoC paired with Nvidia GeForce RTX 40-series GPUs. These will also support Dolby Atmos audio and high-refresh rate G-Sync display technology.
Asus Copilot+ PC Series Prices
Asus has made its Zenbook S 16, ProArt P16 and PX13 available for pre-order globally. In the US, users can pre-order the devices on BestBuy , while everywhere else, they can be pre-ordered on the company’s website . The Zenbook S 16 starts at a price of $1,399 (roughly Rs. 117,000). The clamshell ProArt P16 starts at a price of $1,899 (roughly Rs. 158,600), while the ProArt PX13 convertible starts at $1,699 (roughly Rs. 141,900).
