Bachelor -star Juliette Herrera and her friend of the fashion designer make daring movements during the Australian Fashion Week while launching a new clothing label

Juliette Herrera made a statement Australian Fashion Week 2025 and It was not only her striking outfit where everyone had talking.

The former Bachelor star and her fashion designer friend Sasha Conte debuted their fashion week in style and launched their daring new label Yemat, who soon became the conversation of Carriageworks.

Juliette, known for her glamorous Bachelor era Looks, looked stylish in a daring, edgy ensemble that effortlessly melt streetwear with Western flair.

The bachelor Star rocked an oversized black sweatshirt dress decorated with the Yemat logo in one sleeve and presented her weakened legs with confidence.

She accessorized the monochromatic ensemble with a wide black leather cowboy hat and matching black boot in Western boots with cable tree details, which adds a rebellious turn -inspired turn to its fashion weekly performance.

The couple was spotted and organized a spontaneous photo shoot in street style outside the event location.

Juliette Herrera made a statement on the Australian Fashion Week 2025 and It was not only her striking outfit where everyone had talking

The former Bachelor star and her friend of fashion designer Sasha debuted their fashion week in style and launched their daring new label Yemat, who soon became the conversation of Carriageworks

The French singer Stan Rittner dressed in a daring silver faux snakeskin Yemat vest that bends his chest, decorated with the name of the brand in bold block letters.

Stan Accessorized with clear-lens glasses, a thick diamond necklace and smooth back hair, which channel 90s runway rebel energy.

Juliette only spoke to Daily Mail Australia and opened about returning to her fashion roots to support Sasha’s dream.

“I left the fashion industry in 2018 after styling some celebrities in Hollywood and works in mags such as Cosmo, Cleo, Dolly and Oyster,” she revealed. “But Hollywood was too intense and scary for me.”

“I never thought I would be back to support my friend with his fashion brand, but when I met him, his style was the first thing that struck me,” she gushed. “He is the coolest man with style I have ever met.”

She continued: ‘I can’t believe that the madness he has for the quality, his vision to design and his perfectionism to create the ultimate cuts for gender -neutral clothing. His ethics in how he produces ethically and sustainable clothing and really fits in with my values. ‘

Juliette said that the reaction to the designs of Sasha has already been overwhelming.

‘Customers give us crazy feedback – as if this is the best they have ever worn. This is just the start for him and I can’t wait to see the brand go worldwide and do things differently in the industry. ‘

French singer Stan Rittner dressed in a daring silver faux snake skin Yemat -Vest that bends his chest, decorated with the name of the brand in bold blocks

Stan Accessorized with clear-lens glasses, a thick diamond necklace and smooth backwards hair, which channel 90s runway rebel energy

Juliette only spoke to Daily Mail Australia and opened about returning to her fashion roots to support Sasha’s dream

What started as a modest dream to create striking T-shirts has quickly evolved into a fully-fledged fashion movement

This is not the first time that this hip brand has called in the help of a hot pop artist to supplement the brand. Displayed: Tom Jay Williams

The name of the label, Yemat, is a game on the expression “You mad?” – A nod to those who feel different or dare to challenge the status quo.

Sasha added: ‘I am proud that Australia has given me the freedom to manifest my dream – to build a brand that embodies people who have been labeled as’ you mad? ‘Because you are a little different or pursue the impossible. ‘

What started as a modest dream to create striking T-shirts has quickly evolved into a fully-fledged fashion movement.

Based on its roots in Belarus and Italy, and now based in Australia, the brand of Sasha High-End Streetwear combines goal, ethics and sustainability.

Yemat is not just about clothing – it’s about conviction.

Built on a basis of integrity, creativity and social justice, the brand is uncompromising in its dedication to sustainability.

Sasha spent two years carefully factories that pay employees a livable wage and operate free of exploitation.

“It’s easy to start a brand with Sweatshops,” Sasha told Daily Mail Australia. “But I could never build a company for the suffering of others. I want to create fashion that passes the test of time – both ethically and stylistically. ‘

Inspired by his personal journey and deepened by his Christian faith, Sasha describes the creation of Yemat as a spiritual calling.

After he moved to Australia, he again joined his beliefs and calls Jesus Christ the reason behind his new direction and clarity.

The slogan of the brand, ‘determination exceeds everything’, reflects that mission – a message of hope, perseverance and authenticity.