Beauty lovers are raving about the ‘best mascara ever’, which costs just €2.99
A BEAUTY enthusiast has sparked a rush to buy a budget-friendly mascara that instantly lengthens lashes.
Shoppers have described the £2.99 product as “better than most high-end” make-up.
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Trulee Rodney (@truleerodney) has more than 1.28 million subscribers on YouTube, where she shares beauty vlogs.
She went viral on the video sharing platform when she tried the Essence I Love Crazy Volume Mascara.
“I curled my lashes, let’s get it done,” she said as she applied the product.
“I actually can’t believe that, holy, holy.
“I’m in shock, this isn’t even a full coat.”
Trulee’s lashes were transformed from wispy to voluminous and long in seconds.
She applied a second coat to her right eye, while leaving her left eye untouched to show the ‘insane’ difference.
“This is my favorite mascara, I don’t think it gets better than this,” she said.
“I mean, should I even say anything? My lashes speak for themselves, even from the side.
“This is the best mascara ever.”
More than 323,000 people liked the YouTube Shorts and shared their opinions about the product.
“This mascara is my ride or die. I’ve been using it for about five years and I’m glad it’s finally getting the attention it deserves,” said one.
“This mascara is way better than most of the expensive and other drugstore ones that always use it. It should have been popular back then,” another commented.
“I really appreciate this because a lot of people show mascara reviews and they already have naturally long eyelashes, so period!!” a third wrote.
“Finally someone who has the same short eyelashes as me. That’s amazing. I can’t wait to try it.”
Best Beauty Dupes
Fabulous’ Beauty Editor, Tara Ledden revealed the cheaper version of your favorite beauty products you should have in your cupboard.
“According to new research from Elf Cosmetics, a whopping 55% of us would like to spend less on our beauty routines, so it’s no wonder there are millions of #dupe videos on Tiktok.
“While some dupes are easy to spot because of their appearance, they often fall short when it comes to content.
“In fact, some of the best dupes look nothing like the luxury product they’re a dead ringer for — and trust me, they’re the ones you want.”
REAL: Benefit Hoola Matte Bronzer, £32.50 DUPE: Natural Collection Bronzer, £3.50, which is a saving of £29. The Natural Collection Bronzer is available in more shades, although there is no mirror in the compact.
REAL: Hydro-Grip Primer for Milk Makeup, £35 DUPE: Elf Power Grip primer, £10. These two share a similar green shade and the same long-lasting, mattifying properties – although Elf’s is so popular it’s just as difficult to obtain.
REAL: Charlotte Tilbury Pillow Talk Lipstick, £28 DUPE: L’Oreal Paris Color Riche Satin Lipstick Beige A Now, £8.99. The shades of these two lipsticks are almost identical on the lips, although Charlotte Tilbury’s is matte, but the L’Oréal Paris Lipstick has a satin finish – which actually makes it more comfortable if you wear it all day.
REAL: Estée Lauder Double Wear Foundation, £40 DUPE: Lasting Perfection Matte Foundation Collection, £6.99. While they don’t look the same from the outside, the formula, consistency, and staying power of both foundations are quite similar — unfortunately, the collection only comes in 20 shades versus Estee Lauder’s 60 options.
REAL: Shinier Boys Brow, £20 DUPE: Essence Make Me Brow Gel, £2.50. There’s an entire Reddit thread dedicated to this dupe, so you know it has to be good. They both have a waxy consistency and added fibers to make brows look fuller. I have to say the color range at Boy Brow is much better, but if you are brunette there are plenty of Essence color options to try.
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Essence I Love Crazy Volume Mascara costs £2.99 on Wilko’s website.
Shoppers have written rave reviews and given it a whopping 4.6 stars.
One customer said she has “never looked back” because her daughter recommended she try the mascara to save money.
Another said it’s “so good”, after she struggled to find a mascara that defined her “thin and blonde” lashes.
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